Fast Growing Dynasty Financial Partners Plans to Acquire TruClarity, a Wealth Management Consulting Firm That Supports Financial Advisor Independence

By: Dynasty Financial Partners via Business Wire

February 16, 2023 at 10:00 AM EST

By Joining Dynasty, TruClarity President & CEO Pamela Stross and Her Team Bring Expertise in Advisor Transitions, Culture, and Development Strategies to Dynasty’s Expanding Service Roster

Dynasty Financial Partners today announced that the firm has entered into an exclusive non-binding letter of intent to acquire TruClarity Management Solutions, based in St. Petersburg, Florida. Founded in 2015, TruClarity is a leading solution for U.S. financial advisors seeking independence. Since its inception, TruClarity has guided dozens of financial advisors to successful breakaway outcomes.

Upon completion of the transaction, TruClarity President and CEO Pamela Stross intends to join Dynasty as a consultant. In addition to adding Ms. Stross, Dynasty intends to acquire TruClarity’s intellectual property and add select team members to the Dynasty team.

“At Dynasty, we are pleased to have executed an LOI to acquire TruClarity. The firm has unique capabilities in the independent space, impressive team members, and are deeply committed to servicing their RIA clients,” said Dynasty’s Head of Corporate Development, Sam Anderson. “We look forward to welcoming Pam and her team to the Dynasty Network as we transition the business.”

Dynasty is proud to be an advocate for female advisors becoming independent business owners and CEOs. As a senior leader in space, Ms. Stross will assist in these efforts. In early February 2023, the Dynasty Women’s Network hosted over 100 women from the Dynasty Network in St. Petersburg, FL, for two days of networking, professional development, and fun to help raise awareness around the RIA space being a wonderful place for women in finance.

“I am excited for the opportunity to partner with the amazing team at Dynasty Financial Partners. They have been leaders in wealth technology, platform services, capital, and business practice management offerings in the RIA space for over 12 years now. I look forward to working with them to continue to help power the independent movement, and in particular, to help inspire more female advisors to find their way to the independent side of our business,” said Pam Stross, President and CEO of TruClarity.

“We look forward to the opportunity to welcome TruClarity to the Dynasty Network. Given Dynasty’s leadership and scale as the largest integrated platform services company serving the RIA space, we will continue to selectively look at acquisition opportunities with an eye towards providing better service to our RIA clients, helping them better care for their clients, and assisting them in building better businesses while continuing to grow our network of RIAs,” added Justin Weinkle CFO of Dynasty.

About TruClarity

TruClarity is an innovative brand in the financial services marketplace that is aggressively capitalizing on the growing exodus of wirehouse financial advisors seeking independence. Its core business model serves as a turnkey business incubator, turning frustrated employee advisors into business owners without the need to be business operators. TruClarity creates customized, branded business engines that provide all the tools, services and start-up capital breakaway advisors need to obtain independence without the hassle or expense of running back-office operations. The TruClarity incubator provides technology platforms and support; access to custodians and other premier service providers; marketing and branding assistance; and full back-office services such as accounting, billing, payroll, and reporting on an ongoing basis. This partnership enables advisors to become business owners while freeing them from the frustration of being business operators.

About Dynasty

Dynasty is a provider of technology-enabled wealth management solutions and business services for financial advisory firms primarily focused on serving high-net-worth and ultra-high-net-worth clients. Dynasty provides access to a comprehensive platform of software and technology tools, business services and holistic investment management capabilities through an open-architecture platform, delivered via a suite of proprietary and third-party technologies. Dynasty’s technology, tools and services provide advisory firms the supported independence to launch their business, scale their operations and grow their firms — both organically and inorganically — while also allowing them to be more focused on and better equipped to serve their clients.

For more than a decade, Dynasty has championed the benefits of independent wealth management for high-net-worth and ultra-high-net-worth clients and has contributed to the movement of assets from traditional brokerage channels to the independent channels of wealth management. As Dynasty is becoming a recognized industry leader, the company differentiates itself through a deep understanding of and strong relationship with its clients, a comprehensive offering of services and technology-enabled solutions, the ability to leverage its size and scale to invest in continuously enhancing its offering, the flexibility and seamlessness afforded by a modular technology solution, its entrepreneurial culture and experienced and committed management team.

Please see www.dynastyfinancialpartners.com.

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