Fantasy, the independent product design and build firm founded in 1999, today announced that it has been recognized in the Gartner® report Cutting-Edge Providers to Watch in Intelligent Products and Services Innovation Services, published September 16, 2026. This is Fantasy’s first inclusion in Gartner research.

Fantasy’s intelligent systems work replaces one-size-fits-all digital products with experiences that adapt to each person and keep improving after launch.

At BNY, Fantasy reimagined Eliza, the bank’s internal AI platform, as an agentic experience built around the task in front of each employee, and delivered the AI-native design system that BNY’s own teams now build on. At Priceline, Fantasy designed the brand and motion identity for Penny, its AI travel assistant, showing travelers when it is listening, thinking and generating.

“AI has changed what a client can ask us for,” said Firdosh Tangri, CEO of Fantasy. “A product that understands who is using it and what they are trying to do used to be a multi-year program. Today it’s the brief, and clients expect to see it working within weeks. That is the standard we have built Fantasy to meet.”

Fantasy also builds proprietary intelligent tools for its own teams. Synthetic Humans tests a concept against configurable AI-powered personas before it reaches real people. Fantasy Canvas is a node-based workspace that connects more than 100 AI models, enabling designers to compare outputs across models and refine each step of a workflow without switching tools.

“The companies we talk to every week are past asking whether to build with AI,” said Matt Katz, Head of Growth at Fantasy. “They want a partner who can define the vision and ship the product with the same senior team, at the speed their market now demands. That’s what Fantasy is built for.”

More on Fantasy’s work is available at fantasy.co.

Gartner disclaimer

Gartner, Cutting-Edge Providers to Watch in Intelligent Products and Services Innovation Services, Robert Brown, 16 September 2026.

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About Fantasy

Fantasy designs and builds digital products, brand experiences, and intelligent systems. Founded in 1999 and independent since, Fantasy partners with the world’s most ambitious companies to turn ideas into impact, with clients including Google, Nike, Disney, Salesforce, NBCUniversal and BNY. The company is headquartered in New York. Learn more at fantasy.co.

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