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2 Small-Cap Stocks on Our Watchlist and 1 We Brush Off

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Investors looking for hidden gems should keep an eye on small-cap stocks because they’re frequently overlooked by Wall Street. Many opportunities exist in this part of the market, but it is also a high-risk, high-reward environment due to the lack of reliable analyst price targets.

These trade-offs can cause headaches for even the most seasoned professionals, which is why we started StockStory - to help you separate the good companies from the bad. That said, here are two small-cap stocks that could amplify your portfolio’s returns and one that may have trouble.

One Small-Cap Stock to Sell:

Zumiez (ZUMZ)

Market Cap: $312.3 million

With store associates called “Zumiez Stash Members”, Zumiez (NASDAQ: ZUMZ) is a specialty retailer of street and skate apparel, footwear, and accessories.

Why Do We Pass on ZUMZ?

  1. Reduction in its number of stores signals a focus on profitability through targeted consolidation
  2. Modest revenue base of $938.1 million gives it less fixed cost leverage and fewer distribution channels than larger companies
  3. Low returns on capital reflect management’s struggle to allocate funds effectively, and its falling returns suggest its earlier profit pools are drying up

Zumiez is trading at $17.46 per share, or 17.1x forward P/E. Check out our free in-depth research report to learn more about why ZUMZ doesn’t pass our bar.

Two Small-Cap Stocks to Watch:

Primerica (PRI)

Market Cap: $8.70 billion

With a sales force of over 140,000 licensed representatives operating on an independent contractor model, Primerica (NYSE: PRI) provides term life insurance, investment products, and other financial services to middle-income households in the United States and Canada.

Why Does PRI Catch Our Eye?

  1. Offerings and unique value proposition resonate with customers, as seen in its above-market 9% annual sales growth over the last two years
  2. Pre-tax profits and efficiency rose over the last five years as it benefited from some fixed cost leverage
  3. Stellar return on equity showcases management’s ability to surface highly profitable business ventures

Primerica’s stock price of $281.32 implies a valuation ratio of 3.3x forward P/B. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.

Coastal Financial (CCB)

Market Cap: $1.10 billion

Pioneering the intersection of traditional banking and financial technology in the Pacific Northwest, Coastal Financial (NASDAQ: CCB) operates as a bank holding company that provides traditional banking services and Banking-as-a-Service (BaaS) solutions to consumers and businesses.

Why Will CCB Outperform?

  1. Market share has increased this cycle as its 38% annual net interest income growth over the last five years was exceptional
  2. Strong performance of its loan book is reflected in its best-in-class net interest margin of 7.2%
  3. Balance sheet strength has increased this cycle as its 20.3% annual tangible book value per share growth over the last two years was exceptional

At $70.27 per share, Coastal Financial trades at 2x forward P/B. Is now a good time to buy? Find out in our full research report, it’s free.

Stocks We Like Even More

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren’t just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week’s Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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