UniPro Foodservice, the nation’s largest foodservice cooperative, today announced the launch of UniPro Supplier Connect, a self-serve product information management (PIM) platform for its distributor Members. Powered by Cut+Dry, UniPro Supplier Connect provides UniPro’s more than 450 distributors with a centralized, authoritative source of product information designed for digital commerce.

For decades, foodservice distributors have relied on static catalogs, PDFs, spreadsheets, and one-time data uploads to manage product information—data that often becomes outdated shortly after it’s published. UniPro Supplier Connect replaces this model with a living, continuously updated system, where product information is maintained at the source by manufacturers and shared across the distributor network.

Supplier Connect functions as the product information layer for the UniPro network, serving as the central source of truth for product content, including images, descriptions, FDA specifications, allergens, nutritionals, attributes, videos, and other rich media. When distributors upload their catalogs, products are matched to a shared product database. Any missing or incomplete information can be enriched directly by manufacturers, ensuring content stays current and consistent across the network.

Built on Cut+Dry’s proven infrastructure, the platform has already processed more than 1.6 million products and is enriching 2,000–3,000 SKUs daily, ensuring distributor catalogs remain current as products, formulations, and assortments change.

Key capabilities for distributors include:

• Access to living product data that is continuously maintained by manufacturers, not static one-time uploads
• Product information that stays accurate over time, reflecting real-world changes to items, formulations, packs, and branding
• Fewer catalog gaps and less manual cleanup as enriched product content is shared across the UniPro network
• Stronger eCommerce performance, with improved search, discovery, ordering accuracy, and operator trust

“This is a big moment for foodservice,” said Luke Wolter, EVP at Cut+Dry. “UniPro is solving a product data challenge and giving its distributor Members a real competitive advantage in a digital-first market.”

About UniPro Foodservice:

UniPro Foodservice, Inc. is the leading foodservice distribution network in the United States, comprising more than 450 companies, each marketing the products and services provided by UniPro Foodservice. UniPro today is a combination of 15 former groups that have merged and come together over the years, providing unified strength and independent solutions to all our Members and partners. For more information, www.uniprofoodservice.com

About Cut+Dry:

Cut+Dry is the leading e-commerce and sales enablement platform for the foodservice industry, connecting distributors, manufacturers, and restaurants through a single digital platform. The platform powers ordering, payments, product content, and digital marketing, enabling foodservice businesses to operate more efficiently and grow.

For distributors, Cut+Dry drives higher online revenue, faster collections, lower operating costs, and a modern digital experience that levels the playing field for independents. For manufacturers, Cut+Dry provides control over product content and a built-in digital channel to reach distributors and restaurants. For restaurants, Cut+Dry delivers a simple, reliable online ordering, payments, and order tracking experience.

Cut+Dry is trusted by hundreds of distributors, manufacturers, and thousands of restaurants across North America. For more information, www.cutanddry.com

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UniPro Supplier Connect replaces this model with a living, continuously updated system, where product information is maintained at the source by manufacturers and shared across the distributor network.