Launch of Oath Play Offers Fans New Way to Express Oath’s Philosophy

When 2018 Masters champion Patrick Reed returns to Augusta this year, he arrives at one of the defining tournaments of his career, focused on being true to himself, investing in what matters, and thinking more seriously about legacy – traits that led to a sponsorship from Oath, an estate and financial planning firm built to inspire intentional living.

“Reed’s return, and Oath’s partnership with him, points toward something more enduring than noise: the idea that character is formed over time, legacy is revealed slowly, and the most meaningful measure of a life is not only what a person achieves, but by how they leave the world a better place. For Oath, the partnership is rooted in the shared belief that life is shaped by what a person chooses to invest in, protect, and leave as a legacy,” said Rod Yancy, founder of Oath. “That idea is central to Oath as well. For over sixteen years, Oath has helped people live with greater intention through estate planning, financial planning, and legacy work.”

In Reed, the company sees a competitor who has spent years under scrutiny and now seems increasingly focused on the meaning of a life measured over more than headlines. Reed has spoken about the importance of being true to who he is, the pride he takes in his wife and children, and the desire to make an impact on and off the course.

“Patrick’s story resonates with us because it reflects something we see with clients all the time,” Yancy adds. “At a certain point, the question changes. It becomes less about what you can prove and more about being true to yourself. That is where legacy begins.”

The partnership also marks the public arrival of Oath Play, a new expression of the Oath brand built around a simple idea: life is short, and planning makes it possible to live more fully. Inspired by moments that planning is meant to make possible, Oath Play will feature limited edition merchandise each quarter revolving around different themes with no planned restock. For its initial launch, the Masters Collection reflects the discipline and precision of championship golf.

“During the Masters, Reed will compete wearing Oath, while the Oath Play collection invites fans to participate in the same commitment to preparation, planning and legacy,” adds Yancy. “It’s not a fan merchandise store or a traditional apparel brand; it’s a restrained, event‑based platform that reflects living intentionally. Oath Play is where planning for the future meets presence in the moment – the feeling of having life ‘sorted’ so you can go out and play.”

The limited-edition apparel collection for the Masters will be available for purchase during the week of the Tournament. For access to the catalogue, visit Oath Play’s website. Each collection is produced in finite quantities, with no restocks and no permanent catalogue.

Visit Oath’s website for more information on the firm and its approach to reshaping the financial planning industry.

Oath’s partnership with Patrick Reed was brokered by P11 Group.

About Oath

Oath is a brand built to inspire intentional living. Through estate planning, financial planning, and purpose planning, Oath helps people organize their lives around what matters most so they can live with greater clarity. Serving thousands of clients in 33 markets across 25 states, Oath’s wealth & well-being approach simplifies decisions and provides clear, ongoing guidance, helping people live well today while ensuring peace of mind for tomorrow. Visit Oath’s website to learn more.

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