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Why Warby Parker (WRBY) Shares Are Plunging Today

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What Happened?

Shares of eyewear retailer Warby Parker (NYSE: WRBY) fell 7.5% in the afternoon session after an analyst expressed a cautious view on the company's partnership with Google for AI-enabled glasses. 

The firm William Blair took a "sober look" at the collaboration, noting it had heard of "some relatively aggressive assumptions" regarding the potential revenue and profit from the venture. The analyst told investors that the AI glasses partnership was unlikely to contribute significant sales in 2026. This assessment appeared to lower investor expectations about the immediate financial benefits of the high-profile partnership, leading to a drop in the share price.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Warby Parker? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Warby Parker’s shares are extremely volatile and have had 31 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 16 days ago when the stock dropped 5.5% on the news that reports revealed significant stock sales by two of the company's Co-Chief Executive Officers. 

Co-Chief Executive Officer Neil Harris Blumenthal sold 50,000 shares for a total of approximately $1.35 million. According to a filing, this sale was conducted under a pre-arranged trading plan. In a separate transaction, fellow Co-CEO Dave Gilboa sold 94,906 shares for about $2.61 million. This sale was particularly notable as it cut his direct stock ownership by more than 71%. Substantial selling by top executives can raise concerns among investors about a company's future prospects, often leading to a negative reaction in the market.

Warby Parker is up 10.4% since the beginning of the year, but at $24.98 per share, it is still trading 17.4% below its 52-week high of $30.23 from December 2025. Investors who bought $1,000 worth of Warby Parker’s shares at the IPO in September 2021 would now be looking at an investment worth $458.40.

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