What Happened?

Shares of eyewear retailer Warby Parker (NYSE: WRBY) jumped 2.7% in the afternoon session after Piper Sandler raised its price target on the company's stock. 

The firm increased its price target on the eyewear retailer to $32 from $22, while it kept an Overweight rating on the shares. This move followed Warby Parker's announcement of a partnership with Google to launch AI glasses in 2026. The new price target from the investment firm suggested potential upside from the stock's recent trading levels.

After the initial pop the shares cooled down to $27.46, up 3% from previous close.

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What Is The Market Telling Us

Warby Parker’s shares are extremely volatile and have had 31 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 8 days ago when the stock gained 5.6% on the news that the company announced it was collaborating with Google to develop lightweight artificial intelligence (AI) glasses, with an expected launch in 2026. 

The disclosure, made the previous day, set the first public timeline for the product's release. This move into smart eyewear is intended to blend Warby Parker's design expertise with Google's technology, including its Android XR platform and Gemini AI model. Adding to the positive sentiment, research firm Hedgeye called the stock the “retail stock to own in 2026” and suggested it could be a “10-bagger” in five years. The combination of a major tech partnership and a strong endorsement appeared to boost investor confidence in the company's future growth prospects.

Warby Parker is up 8.3% since the beginning of the year, but at $27.46 per share, it is still trading 9.2% below its 52-week high of $30.23 from December 2025. Investors who bought $1,000 worth of Warby Parker’s shares at the IPO in September 2021 would now be looking at an investment worth $503.93.

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