McGirvanmedia recently came across an old Courier-Mail feature from November 29, 2019, highlighting the journey of McGirvanmedia founder, Alan McGirvan, and the message still resonates today.
"If you can see the invisible, you can do the impossible."
Back in the 1980s, when businesses first started placing callers on hold, most people saw it as a frustration. Dead air. Lost time. An interruption.
Alan saw something different.
He saw an opportunity to communicate.
An opportunity to reassure customers, strengthen brands, and turn a simple phone call into a better experience.
That thinking helped pioneer on-hold messaging in Australia, and decades later, the same principle still applies.
The Invisible Moments That Shape Customer Experience
Every business has invisible moments.
The moments customers spend waiting.
The moments between conversations.
The moments where attention can either be lost… or earned.
For many businesses, the phone is still one of the most important customer touchpoints. Yet too often, that time on hold is overlooked.
But when used properly, on-hold messaging can:
- Reassure callers while they wait
- Promote products and services
- Reduce perceived wait times
- Answer common questions
- Strengthen brand trust
- Create a more professional customer experience
It's not just "being on hold."
It's branded communication.
From Frustration to Opportunity
The businesses that stand out today are the ones that recognise every interaction matters, including the ones customers don't always see.
A professionally produced Message on Hold solution or phone audio solution can transform silence into connection and waiting time into value.
At McGirvanmedia, an IVR Company specializing in business phone audio solutions, the team has spent decades helping businesses do exactly that with:
- Professional on-hold messaging
- Real Australian voiceovers
- Licensed music solutions
- IVR and phone prompts
- Branded audio production
Because every call is an opportunity to sound professional, helpful and memorable.
Make Every Moment Count
If a business phone is already ringing, that business already has an audience.
The question is:
What experience are they having while they wait?
Some businesses still miss those invisible moments.
Others make them count.
For businesses seeking to create a better caller experience, McGirvanmedia can help make the most of every moment.
Media Contact
Name
McGirvanmedia
Contact name
Alan McGirvan
Contact phone
(07) 3253 0400
Contact address
292 Hawthorne Rd
City
Hawthorne
State
QLD
Zip
4171
Country
Australia
Url
https://mcgirvanmedia.com.au/
