Net Conversion, the Orlando-based performance media agency, is adding three vice presidents and opening its first Midwest office as the company positions itself for its next phase of growth.

The agency has named Logan Marshall as Vice President of Analytics, Sara Eader as Vice President of Integrated Media, and Joshuah Rodery as Vice President of Finance. Net Conversion also announced plans to open a Chicago office in Spring 2026 — its first in the Midwest.

“These three leaders are joining us as architects of our next chapter,” said Ryan Fitzgerald, founder and CEO of Net Conversion. “By bringing Logan, Sara, and Joshuah into these critical leadership roles, their expertise ensures that we can scale while maintaining the strategic depth and agility required to drive meaningful bottom-line growth for our partners and support our growing roster of clients.”

The expansion follows a year of record momentum for Net Conversion. By focusing on agility at scale, the agency continues to differentiate itself from traditional holding companies. Its 2026 strategy centers on providing partners with “strategic depth” — the ability to not only see the data but to understand the human behavior behind it.

“Net Conversion is reaching new heights because we aren't just buying media; we are architecting growth,” said Jim Lyons, Net Conversion’s Chief Growth Officer. “The addition of Logan, Sara and Joshuah, combined with our new Chicago presence, allows us to bring our unique blend of agility as scale, intelligence-driven, human-led analytics, and senior-level strategic expertise to more brands than ever before.”

About Net Conversion

We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers really want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we're all about agility; enabling more innovation, a more personal touch and more business impact. Learn more at netconversion.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260114360885/en/

Top talent combined with our new Chicago presence, allows us to bring a unique blend of agility at scale, intelligence-driven, human-led analytics, and senior-level strategic expertise to more brands than ever before," notes Jim Lyons, Chief Growth Officer