Montreal Entrepreneur Encourages Consumers to Value Fair Trade, Sustainability, and Cultural Stories in Everyday Purchases

MONTREAL, QC / ACCESS Newswire / January 12, 2026 / Jonathan Charrier, founder of Charrier Global Imports, is raising awareness about the importance of supporting small-scale artisans and producers around the world. In a recent interview, Charrier shared insights on how authentic products carry cultural stories and why consumers can play a role in creating sustainable, ethical global trade.

"Most people don't realize that when they buy an olive oil or a handmade textile, they are connecting with real families and communities who depend on that work," says Charrier. "Every purchase has the power to support livelihoods, preserve traditions, and foster global connections."

According to the International Trade Centre, small-scale artisan producers contribute significantly to local economies but often struggle to access international markets. In many countries, only 30 to 40 percent of high-quality artisan goods ever reach buyers outside their communities. By choosing to purchase ethically sourced and culturally authentic products, consumers can directly impact the lives of these producers.

Charrier emphasizes that building relationships with suppliers is more than a business practice-it is a responsibility. "I want suppliers to feel like partners, not just vendors. If they succeed, we all succeed," he said. Regular communication, fair compensation, and understanding the production process are key factors in creating lasting partnerships.

The entrepreneur encourages consumers to be mindful of their purchases. "Ask questions about where a product comes from, who made it, and how it was made. Look for companies that prioritize sustainability and cultural integrity," Charrier advises. "Supporting these products doesn't just bring unique items into your home; it helps preserve traditions and builds stronger communities around the world."

Experts note that the specialty import industry is rapidly evolving, with consumers increasingly seeking authenticity and ethical sourcing. Research from Nielsen shows that 73 percent of global consumers are willing to pay more for products from companies committed to positive social and environmental impact. Charrier sees this as an opportunity for meaningful change.

Charrier also highlights the power of storytelling in connecting buyers to producers. "Sharing the stories behind the products adds value that goes beyond price. It creates understanding, respect, and appreciation," he says. By highlighting these narratives, consumers can engage with the culture and craftsmanship behind every item they purchase.

Call to Action: Consumers can make a difference today by prioritizing ethical and authentic purchases. Visit local markets, ask about sourcing, and explore products from small-scale producers. Every choice matters in supporting sustainable trade, preserving artisan crafts, and empowering communities globally.

To read the full interview, visit the website here.

Media Contact:

Info@charrierglobalimports.com

SOURCE: Jonathan Charrier Montreal