-- Rare Fruit Records, an independent record label, publisher and artist funding company headquartered in Miami, Florida, is announcing a major expansion of its artist services as it positions itself as one of the most ambitious new players in independent music.
Founded in 2026 by Logan Matthews and Sam Horton, Rare Fruit was built with a clear goal: give new and buzzing artists the three things that actually move careers today, world-class digital marketing, real funding, and infrastructure that lets them stay independent. In an era where independent labels now account for over 44% of the US recorded music market, per Billboard's 2026 industry reporting, Rare Fruit is betting that the next generation of stars will be built outside the major label system.
A Team Forged in Viral Marketing
Rare Fruit isn't new to the music game. Before launching the label, its founders spent years running independent marketing campaigns behind some of the biggest records in the world, leveraging a network of influencers, short-form creators and playlist curators built through hands-on artist management.
Those campaigns have contributed to records amassing hundreds of millions of streams, including work behind an RIAA Gold certified single that has surpassed 100 million streams. That front-row seat to how music discovery actually works in 2026, on TikTok, in algorithmic playlists, and through creator communities, is the engine behind everything Rare Fruit now does for its own roster.
The Model: Marketing, Funding, Publishing
Rare Fruit operates across three connected divisions.
Marketing. In-house campaigns spanning TikTok trend creation through Rare Fruit's own creator network, Meta advertising run through the label's ad infrastructure, and Spotify playlist growth. Trend campaigns regularly generate millions of impressions per record and are designed to convert short-form virality into lasting streaming audiences.
Artist Funding. Rare Fruit offers career budgets to emerging and established independent artists, covering marketing spend, production, equipment and touring costs. Deals are structured to be artist-first: artists continue earning throughout recoupment, terms are short, and artists keep ownership of their work.
Publishing. Through Rare Fruit Publishing, the company provides global publishing administration with a focus many artists never see: recovering the uncollected royalties already owed to them. The division operates on an invite-only basis under a simple philosophy: scout, execute, protect.
"We built Rare Fruit because we saw the same story over and over: talented artists with real momentum and no one putting real resources behind them," said Logan Matthews, President of Rare Fruit Holdings LLC. "Majors are slower than the internet. We're not. We can find a record, fund it, and put a full campaign behind it while everyone else is still scheduling the first meeting."
"Everything we offer is something we already do at the highest level," added Sam Dler, co-founder. "We're not selling artists a theory. The playbook is proven, the network exists, and now it's pointed at our own roster."
What's Next
Rare Fruit is actively expanding its roster across hip-hop, RCB, pop and international markets, with campaigns already running across the UK, US and beyond. The label plans to scale its funding program and publishing division throughout 2026 and into the years ahead.
For more information on Rare Fruit Records, visit rarefruitrecords.com.
About Rare Fruit Records
Rare Fruit Records is an independent record label, publisher and artist funding company headquartered in Miami, Florida. Combining viral marketing expertise, artist-first funding and global publishing administration, Rare Fruit helps emerging artists build sustainable careers while staying independent.
Contact Information Business: Rare Fruit Records Contact Name: [Full Name] Email: info@rarefruitrecords.com Website: rarefruitrecords.com Country: United States
Contact Info:
Name: Logan Matthews
Email: Send Email
Organization: Rare Fruit Records
Website: http://rarefruitholdings.com
Release ID: 89201244
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