TA' XBIEX, MALTA / ACCESS Newswire / June 23, 2026 / The IT Ukraine Association - the leading industry body representing Ukraine's technology sector - has appointed Max Zorian, Founder and CEO of QArea, as its Ambassador to the French market. The role marks the Association's first official representation in France and reflects the growing strategic importance of the country for Ukrainian IT.

The appointment recognises Max Zorian's role as one of the longest-serving leaders in the Ukrainian IT industry. He founded QArea in 2001 and has led the company for over 25 years, building partnerships with international clients including HuffPost, Skype, and Dashlane. Max is a Member of the European Business Association and has been actively involved in international business communities representing the Ukrainian technology sector.

About the role

France has become one of the fastest-growing destinations for Ukrainian technology partnerships. Initiatives such as Viva Technology, La French Tech Kyiv, and joint programmes co-funded by the French Government and the European Union have created a foundation for deeper cooperation. As Ambassador, Max will work on a voluntary basis to:

• Develop enterprise and mid-market partnerships between Ukrainian IT companies and French businesses, with focus on financial services, industrial software, healthcare, and retail technology

• Position Ukrainian engineering quality and delivery culture as a competitive advantage for European businesses requiring mature processes and long-term reliability

• Build industry-to-industry connections between the IT Ukraine Association and key French business organisations, including industry associations, chambers of commerce, and sector-specific clusters

• Support Ukrainian participation in major French industry events, including Viva Technology

What it means for QArea and our clients

For QArea, this appointment continues a tradition of representing Ukrainian engineering excellence on the international stage - a tradition that began in 2001 and has grown across multiple European markets. For our French clients and partners, it means a direct line into one of Europe's most active IT industry networks and access to the broader ecosystem of over 120 Ukrainian technology companies represented by the Association.

"France is one of the most mature technology markets in Europe, and one where Ukrainian IT has been steadily building its presence over the past few years - through Viva Technology, La French Tech, and direct partnerships between companies. My job as Ambassador is to turn that early momentum into a structured network: more partnerships, more joint projects, and a clearer understanding of what Ukrainian IT can offer to French businesses. There is real demand here, and our industry is ready to meet it." - Max Zorian, Founder & CEO of QArea.

About the IT Ukraine Association

The IT Ukraine Association is the largest professional association of the Ukrainian IT industry, uniting over 120 companies that together employ more than 85,000 IT professionals. The Association represents the interests of the sector in dialogue with government, develops international partnerships, and works to strengthen Ukraine's position as a global technology hub.

About QArea

Founded in 2001, QArea is an impact-driven software development company building products for clients worldwide. CMMI-appraised, QArea has worked with global brands including HuffPost, Dashlane, a prominent UK neobank, and innovative HR and fitness solutions.
The company delivers web and mobile development, AI solutions, IT consulting, and dedicated teams across healthcare, fintech, and other industries. Quality engineering and software testing run through its sister brand, TestFort - a standalone QA and AI testing service.

Contact:
Arun Kumar
Email: marketing@qarea.us
Phone: 35677429723

SOURCE: QUALITY AREA LIMITED