NEW YORK - April 22, 2026 - COOFANDY, a men's fashion brand founded in 2015 and known for its versatile styles ranging from business wear to resort casual, today announced it has officially joined 1% for the Planet. Under this commitment, COOFANDY will donate 1% of annual sales from its Shirts category on coofandy.com — its core product line — to environmental nonprofits vetted by 1% for the Planet. The pledge takes effect immediately and will be audited annually by the organization through verified revenue and donation records.
"When we started COOFANDY, we set out to make great style accessible to every man. As we've grown, we've realized that making clothes also means taking responsibility for how they impact the world," said Fiona Fan, Chief Sustainability Officer of COOFANDY. "Joining 1% for the Planet is how we're turning that belief into action — starting with the product our customers know us for best: our shirts."
“Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We're excited to welcome COOFANDY to our global movement,” says Kate Williams, CEO of 1% for the Planet.
A Rigorous, Third-Party Audited Commitment
1% for the Planet was founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, on a simple premise: businesses that profit from the earth's resources should give back to protect them. The organization requires members to donate at least 1% of annual sales — not profits — to vetted environmental nonprofits, with donations verified through annual third-party audits. To date, the 1% for the Planet network has certified over $870 million in environmental giving (source: onepercentfortheplanet.org).
COOFANDY now joins a global network alongside brands such as Patagonia, Klean Kanteen, and New Belgium Brewing that have embedded environmental giving into their business operations.
Why It Matters: Fashion's Environmental Footprint
Consumer expectations are shifting: a NielsenIQ study cited in a 2023 McKinsey report found that 78% of U.S. consumers say a sustainable lifestyle is important to them. Against this backdrop, COOFANDY's decision to tie a concrete financial commitment to a third-party audited system represents a measurable step beyond aspirational sustainability messaging.
Every Shirt, a Contribution
COOFANDY shirts, priced from $26 to $70, are designed as everyday essentials for business commuting, weekend outings, and vacation travel. The fabrics are primarily lightweight cotton and cotton-linen blends, selected for breathability, durability, and wrinkle resistance to simplify daily care.
Under the 1% for the Planet commitment, every shirt purchase directly funds environmental causes. The mechanism is straightforward: 1% of COOFANDY's annual Shirts category sales is donated to nonprofits reviewed and approved by 1% for the Planet, turning a routine wardrobe decision into a small but tangible act of environmental participation.
Verified Sustainability Practices
COOFANDY's environmental efforts extend to the production side. The brand holds Global Recycled Standard (GRS) certification, an internationally recognized standard that sets requirements for the proportion of recycled materials used, supply chain traceability, and environmental and social responsibility in manufacturing (source: textileexchange.org). COOFANDY's shirt fabrics have also earned OEKO-TEX® STANDARD 100 certification, confirming they have been independently tested and verified to be free from harmful substances.
Together, these certifications form a three-part sustainability framework: environmental giving (1% for the Planet), responsible materials (GRS), and product safety (OEKO-TEX® STANDARD 100).
Beyond Shirts: A Growing Commitment
COOFANDY's sustainability practices are expanding beyond the Shirts category. The brand currently offers a dedicated eco-friendly collection on its website (coofandy.com/collections/eco-friendly-clothing), incorporating sustainable materials across suits, pants, and activewear. Looking ahead, the brand is exploring recycled packaging alternatives and more energy-efficient production methods.
"We're not where we want to be yet — and we won't pretend otherwise," said Fiona Fan, Chief Sustainability Officer of COOFANDY. "But every step we take, from 1% for the Planet to GRS certification, gets us closer. Joining this network is a beginning, not an endpoint."
About COOFANDY
COOFANDY is a men's fashion brand founded in 2015, offering versatile clothing for business, smart casual, and resort occasions, priced from $25 to $68. Available on coofandy.com and Amazon, the brand holds GRS (Global Recycled Standard) and OEKO-TEX® STANDARD 100 certifications, and is a member of 1% for the Planet. For more information, visit coofandy.com or follow COOFANDY on Facebook and Instagram.
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Company Name: COOFANDY
Contact Person: Charlotte Liu
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Country: United States
Website: https://coofandy.com
