The smart #5 has been honored with the “Red Dot Award: Brands & Communication Design” for its human-machine interface (HMI) with high-resolution displays and infotainment features.
Styled by Mercedes-Benz, the smart #5 HMI convinced the jury with a clear design language and up-to-date technology to ensure a seamless and interactive usage.
Powered by the AMD V2000 chipset and build on the Unreal 3D engine, the operating system of the smart #5 manages real-time effects crucial for a responsive, smooth and visually engaging experience.
The smart #5, the brand’s first-ever premium mid-size SUV, has earned yet another prestigious accolade. Following its recognition with a Red Dot Product Design Award, the model’s HMI (human-machine interface) has now been honored with the Red Dot Award for Brands & Communication Design in the “Interface & User Experience Design” category.
The smart #5 has been honored with the “Red Dot Award: Brands & Communication Design” for its human-machine interface (HMI)
Styled by Mercedes-Benz: Display and usability design
The smart #5's human-machine interface embodies the brand's “Love, Pure, Unexpected” design philosophy, creating a distinctive digital visual experience for users. The new User Interface integrates a 3D environment and features a clear, intuitive and readable low-poly style, which is characteristic of the smart brand. The interface offers individually selectable home screen designs – including Planet, Vehicle, Navigation and Customized Scenario – allowing users to personalize their screen content. Powered by the smart Operating System, the HMI elevates the user interaction through refined visualizations, smooth transitions, and engaging animations, creating a dynamic and futuristic-looking user interface. The advanced AMD V2000 chipset, paired with two 13-inch AMOLED displays, ensures a seamless user engagement.
The advanced AMD V2000 chipset, paired with two 13-inch AMOLED displays, ensures a seamless user engagement.
Kai Sieber, Mercedes-Benz Design, Head of smart Design, said, “Receiving this recognition from the Red Dot jury is a true honor. The HMI of the smart #5 strikes a fine balance between cutting-edge technology and premium aesthetic in its overall styling, delivering an immersive and layered interaction experience for our customers. Along with the previous Red Dot Product Design Award, this accolade recognizes the excellence of the smart #5 in both its physical design and the way it connects with its customers.”
Kai Sieber, Mercedes-Benz Design, Head of smart Design
An intelligently designed cockpit that inspires
Safety and comfort are supported by the integrated augmented reality (AR) technology on the 25.6-inch head-up display (HUD), that projects real-time road conditions, lane guidance and other critical information directly into the driver’s field of view. Modern generative Artificial Intelligence functions further enrich the driving experience and support natural and intuitive commands even in complex driving situations: The enhanced AI-supported voice control function provides guidance and hands-free control of numerous vehicle functions.
smart #5: globally recognized for design, safety, and exceptional user experience
As smart’s first-ever premium mid-size SUV, the smart #5 has gained international recognition – recently earning the Red Dot Product Design Award, the Red Dot Brand & Communication Design Award, and a five-star safety rating from Euro NCAP. This underlines smart’s ambition to consistently delivering premium design, uncompromising quality and exceptional user experiences with the electric product portfolio.
Contact
Jack Bailey
jack.bailey@smart.com
About smart
Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.
From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the "China-Europe, Dual Home" global development strategy, smart has transformed into a leading premium intelligent electric automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.
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Country: China
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