Miami, FL - October 17, 2025 - The McDonald’s Tri-State Owner/Operators continue their proud tradition of celebrating cultural pride and community empowerment through the 2025 Hispanic Heritage Month Campaign, produced by A. Curtis Farrow, CEO of Irving Street Rep, and hosted, digitally curated, and amplified by 360WiSE® Media.
This year’s activation honored Hispanic leaders, entrepreneurs, and educators whose stories embody resilience, creativity, and excellence. Through dynamic storytelling and a powerful digital rollout, the campaign reached millions—bridging corporate legacy with authentic cultural voices across the nation.
From September 15 to October 15, the campaign recorded over 6.2 million digital interactions, 2.1 million new visitors, and nearly 1 million active users, marking an 87.9% surge in engagement compared with the previous period (source: Google Analytics 4). These results highlight the cultural impact of purpose-driven storytelling and the effectiveness of cross-platform amplification powered by 360WiSE® Media.
“Representation matters—not just in who we celebrate, but in who gets to tell the story,” said Robert Alexander, Founder & CEO of 360WiSE® Media. “The McDonald’s Tri-State Owner/Operators have consistently invested in meaningful community initiatives that uplift Hispanic heritage, and working alongside A. Curtis Farrow made this celebration unforgettable.”
“Hispanic Heritage Month is more than a commemoration—it’s a celebration of unity, contribution, and cultural pride,” said A. Curtis Farrow, CEO of Irving Street Rep. “Partnering with McDonald’s and 360WiSE® Media allows us to elevate authentic stories that educate, empower, and inspire future generations.”
The campaign featured digital spotlights, Smart TV segments, and social storytelling honoring Hispanic trailblazers, artists, and youth changemakers. The McDonald’s Tri-State Owner/Operators reaffirmed their commitment to supporting education, entrepreneurship, and opportunity within the Hispanic community—values that reflect McDonald’s ongoing national vision of diversity and inclusion.
About McDonald’s Tri-State Owner/Operators
The McDonald’s Tri-State Owner/Operators Association represents independently owned and operated McDonald’s restaurants across New York, New Jersey, and Connecticut. The group is dedicated to advancing community engagement, education, and empowerment through year-round initiatives that celebrate cultural diversity.
About A. Curtis Farrow
A. Curtis Farrow is the CEO of Irving Street Rep, an award-winning producer, cultural visionary, and community leader known for creating programs that celebrate unity, faith, and diversity. His productions continue to inspire audiences nationwide and highlight the transformative power of storytelling.
About 360WiSE® Media
360WiSE® Media is a global brand-marketing, public-relations, and OTT streaming company specializing in amplifying legacy brands, public figures, and corporate icons through high-impact digital storytelling and Smart TV distribution.
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