SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, today announced the launch of #TireLove, a month-long campaign celebrating National Tire Safety Week and the company's 15th anniversary by giving back to the communities that have fueled its growth. Through giveaways, enthusiast projects, community events, and customer storytelling, SimpleTire is celebrating 15 years by investing in the people it serves.
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SimpleTire Launches #TireLove Campaign During National Tire Safety Week as Part of 15th Anniversary Celebration
"After 15 years in the tire biz, we wanted our anniversary to be about more than looking back—it had to be about giving back," said Phil Meade, Director of Sales at SimpleTire. "Whether it's helping a family replace worn tires, supporting a builder chasing a dream project, or simply giving someone greater confidence behind the wheel, we believe the best way to celebrate this milestone is by helping more people move forward."
A Year of Giving Back
As part of its 15th anniversary celebration, SimpleTire is investing in three community-focused initiatives:
- The Gift of Giving: Providing $100,000 worth of free tires throughout 2026 through giveaways, promotions, and surprise moments.
- The Gift of a Build: A year-long Jeep build inviting customers, creators, and enthusiasts to help shape the project from start to finish.
- The Gift of Community: Supporting enthusiast builds, attending more off-road events, and sharing the stories of the people and vehicles that keep America rolling.
"The enthusiast community has always been built on people helping people," said Rob Crutchley, Director of Paid Media at SimpleTire. "Whether someone is building their first Jeep, maintaining the truck they depend on every day, or preparing for their next adventure, we're giving back to the people who supported us over the last 15 years."
Launching #TireLove During National Tire Safety Week
SimpleTire selected National Tire Safety Week as the launch of #TireLove because tire maintenance is one of the simplest and most important ways drivers can help protect themselves, their passengers, and everyone else on the road.
National Tire Safety Week, organized by the U.S. Tire Manufacturers Association (USTMA), encourages motorists to do their P.A.R.T. by remembering four essential tire maintenance practices:
- Check tire Pressure at least once each month and before long trips.
- Have your vehicle's Alignment checked by a tire service professional.
- Rotate your tires according to the manufacturer's recommendations.
- Inspect your tire Tread regularly.
"This year’s #TireLove campaign is both a reminder that essential tire maintenance is simple and an invitation for people to celebrate the journeys well-maintained tires make possible," said Brooke Vogelsang, Consumer Brand Marketing Manager at SimpleTire. "From weekend trail rigs and family road trip vehicles to first project cars and the daily drivers that get us where we need to go, every journey starts with four tires. We can't wait to see what #TireLove means to our community."
Join the Celebration
To kick off the campaign, SimpleTire is inviting drivers nationwide to participate in the #TireLove Giveaway, running June 29 through July 29, 2026. Official rules, eligibility requirements, and alternate methods of entry are available at SimpleTire.com/TireLove-Rules. Throughout the campaign, customers can also save 10% on any set of four tires at SimpleTire.com using promo code TIRELOVE10. The offer is valid June 29 through July 29, 2026, is limited to one use per customer, and cannot be combined with other promotional offers.
Stay tuned for the anniversary celebration, Jeep build, community events, and future giveaways by following SimpleTire on social media or by visiting SimpleTire.com/15Years.
About SimpleTire
Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model connects independent tire distributors and 25,000+ installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.
SimpleTire Awards & Accolades
- 2026 Newsweek Best Online Shops
- Ranked #1 Best Place to Buy Tires Online and Save Hundreds in 2025 by Car Talk
- 2025 Newsweek Best Online Shops
- 2024 Newsweek Best Online Shops
- 2023 Newsweek Best Online Shops
- 2022 Philadelphia Inquirer Top Workplaces (Midsize Companies)
- 2022 Tire Business Best Places to Work Finalist
- 2020 Tire Business Best Places to Work Winner
- 2020 Philadelphia Inquirer Top Workplaces (Small Companies)
- 2019, 2018 Inc. Magazine Fastest-Growing Companies in America
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260629237843/en/
"After 15 years in the tire biz, we wanted our anniversary to be about more than looking back—it had to be about giving back" — Phil Meade, Director of Sales, SimpleTire
Contacts
Media Contact
Brooke Vogelsang
Consumer Brand Marketing Manager at DealerTire & SimpleTire
pr@simpletire.com
(609) 526-8136
