AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, is proud to welcome Kyle Billingsley to the AdvoCare team as Chief Financial Officer.

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AdvoCare International welcomes Kyle Billingsley as Chief Financial Officer, bringing nearly 20 years of leadership in finance, operations, and growth strategy to the team.

Kyle brings nearly 20 years of experience across finance and operations within consumer products and retail organizations, with a proven record of driving growth, strengthening performance, and leading operational transformation.

“Kyle has a proven ability to elevate performance, build strong teams, and drive meaningful results,” said Christina Helwig, CEO of AdvoCare. “His leadership will be essential as we continue to innovate, strengthen our operations, and position AdvoCare for long‑term success.”

Kyle most recently served as Chief Financial Officer of Dorfman Milano, where he was instrumental in strengthening the company’s financial and operational performance. During his tenure, he drove meaningful growth, improved inventory efficiency, expanded manufacturing capabilities, and led the implementation of a new ERP system. He also led key financing initiatives and built a high-performing accounting and finance organization to support the company’s growth. In addition, he oversaw Human Resources, IT, Manufacturing, and Distribution, bringing a highly operational perspective to the CFO role.

Prior to Dorfman Milano, Kyle served as CFO of Retrospec, where he helped scale the high-growth outdoor lifestyle brand by focusing on direct-to-consumer strategy and data-driven decision-making. Earlier in his career, he was part of the leadership team at Drybar, contributing to the successful sale of its products division to Helen of Troy.

Kyle holds a degree in Business Administration from Vanguard University. He lives in Prosper, Texas with his wife, Kelsey, and their three children. Outside of work, he is an avid sports fan and enjoys following the Lakers and Dodgers.

About AdvoCare International, LLC

AdvoCare International, LLC is making pursuing wellness easy and enjoyable. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark^® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to AdvoCare.com.

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Welcome to AdvoCare, Kyle Billingsley, the company’s new CFO, known for driving growth, performance, and operational transformation.