Kuperman to Lead Mediaocean’s Global Strategy for Driving Growth in an AI-First Advertising Ecosystem

Mediaocean, the foundational software and AI partner for omnichannel advertising, today announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill Wise. Kuperman previously served as Chief Strategy Officer of Innovid.

The appointment comes as agentic AI reshapes the advertising ecosystem and intensifies pressure on marketers to simplify increasingly fragmented technology stacks and improve media performance. Demand is rising for enterprise-grade infrastructure that balances AI innovation with governance, interoperability, and control. Mediaocean is doubling down on its role as an independent hub with solutions spanning the entire workflow – planning, buying, finance, creative, delivery, measurement, optimization, and verification.

Kuperman will focus on key growth initiatives, deepening strategic alliances that expand Mediaocean’s footprint and unlock greater performance from every media dollar. Mediaocean’s best-in-class platforms – including Innovid, Prisma, and Protected – provide the connective foundation for brands, agencies, publishers, walled gardens, ad tech, and data providers to deploy AI within a unified system. Kuperman’s mandate includes scaling partnerships while ensuring Mediaocean remains neutral, interoperable, and aligned with client outcomes. By steering corporate strategy, Kuperman will ensure that Mediaocean remains the primary engine for brands, agencies, and platforms navigating the complexities of modern media.

“Our industry doesn’t need more point solutions; it needs cohesion,” said Bill Wise, CEO, Mediaocean. “We’ve spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently. Guy understands and drives both our strategic architecture and the ecosystem. Expanding his role ensures that our strategy, partnerships, and corporate development efforts stay tightly aligned and executed as we enter our next phase of growth centered around AI.”

In addition to overseeing strategic partnerships, including integrations with major platforms, streaming publishers, walled gardens, and emerging AI innovators, Kuperman will guide continued integration and alignment across Mediaocean’s business units. Following the merger of Innovid and Flashtalking and the continued integration of Mediaocean’s expanded portfolio with Prisma and Protected, his focus will be on ensuring that customers experience the full power of the company’s combined data, workflow, and AI capabilities.

“The market is evolving at a pace we’ve never seen before, and Mediaocean is uniquely positioned to steer this change,” said Kuperman. “Together with phenomenal partners and clients, we are architecting the advertising market’s path forward. My focus will be on ensuring our strategy becomes a tangible operational engine that delivers unparalleled value to our global partners as they navigate a complex, AI-first future, and I am thrilled to take this expanded role.”

About Mediaocean

Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance; Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization; and Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260325246006/en/

Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio.