Free for planning and analytics, Pink is a powerful AI chat-based platform that helps solar, HVAC, utility, and energy service providers accelerate electrification while cutting costs.

257 (“Two Fifty Seven”), a data and AI company transforming the $500B U.S. residential energy market, today announced the launch of Pink, the first AI-powered intelligence platform helping residential energy providers grow faster while slashing wasted acquisition costs.

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Providers spend $20B+ annually marketing home energy products—costs that slow adoption and keep upgrades out of reach. Pink delivers instant intelligence on all 130M U.S. homes through a chat-style interface, enabling smarter, lower-cost campaigns.

“Our mission is simple: to harness data and AI to help energy companies grow faster and accelerate residential electrification,” said Scott Rosenberg, Co-founder & CEO of 257. “With Pink, every provider—of any size, in any sector—can tap precise intelligence on every home in their market, driving smarter acquisitions, faster growth, lower costs, and real progress on electrification.”

A Smarter Way to Connect Homes and Providers

Over the next decade, U.S. households will spend more than $5T on energy products and services—$40K per home on average. Tens of millions of homes today would benefit from solar, heat pumps, or new energy plans, yet providers struggle to connect with them. Pink bridges this gap, arming providers with the household-level intelligence they need to engage consumers most likely to benefit from solar, HVAC and other energy efficiency upgrades.

Pink’s free planning and insights capabilities reveal opportunities such as 135,000 owner-occupied homes earning over $100K/year across NJ, NY, PA, and MD that rank very high on 257’s solar propensity scoring algorithm; and 438,000 homes in New England currently on oil or propane heat would strongly benefit from a heat pump retrofit.

These insights come at no cost. When it’s time to act, Pink’s performance-based model allows clients to seamlessly activate audiences across Meta, Google, connected TV, direct mail, and more—paying only when they see measurable results.

“As electricity demand surges with AI, onshoring, and electrification, we need to put every electron to its highest use,” said Mark Kuntz, CEO Mitsubishi Electric Trane HVAC US. “257’s data-driven tools help pinpoint where advanced heat pumps can replace inefficient resistance heating and outdated ACs, freeing energy and capacity for higher-value purposes.”

Real-World Impact Already Underway

Pink is already driving substantial results for clients. Example highlights include:

• A rooftop solar partner cut customer acquisition costs of $2K by one-third using 257’s solar propensity, income, and power outage data to target homes eligible for California’s SGIP incentive program.
• A community solar provider increased sales by 26% relative to their current marketing baseline, while delivering a customer acquisition cost below $250.
• A heat pump manufacturer identified hundreds of megawatts of winter peak savings potential in the Southeast from retrofitting homes to cold-climate heat pumps.

“257 has been a valuable partner in accelerating our growth in the solar and storage market. Their platform allows us to quickly and precisely identify the right households, streamline outreach, and improve marketing efficiency while also reducing operational overhead,” said Vinnie Campo, CEO of Haven Energy.

These initial impacts for energy providers are ultimately made possible through Pink’s utilization of AI and data.

“A critical component of any AI-based system is a large, proprietary data set, and the energy market is no different,” said Tal Chalozin, Co-Founder & CTO of 257. “By training AI models on many millions of real world electrification outcomes in American homes, 257 can rapidly grow our clients' businesses and accelerate residential electrification.”

To sign up for access to Pink, visit pink.257.co.

About 257

Founded by Scott Rosenberg and Tal Chalozin, who built multi-billion-dollar media platforms at Roku and Innovid, the 257 team brings deep expertise in AI, data, and consumer marketing. Its mission is to transform the residential energy market with data, and deliver a rare triple win: better economics for providers, better experiences for consumers, and a more sustainable future for all.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250918139204/en/

“Our mission is simple: to harness data and AI to help energy companies grow faster and accelerate residential electrification" - Scott Rosenberg, CEO & Co-Founder, 257