Organizations Buck Industry Trend with Proven Methods for Extracting Value from HR Tech Investments; Gartner Data Shows Only 35% of Companies Trust HR Tech will Deliver Results

Phenom, an applied AI company that helps organizations hire faster, develop better and retain longer, today announced Customer Obsession Day, an annual streaming event where customers, alongside Phenom experts, reveal how they have turned HR technology investments into measurable business outcomes.

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Phenom announced Customer Obsession Day, an annual streaming event where customers, alongside Phenom experts, reveal how they have turned HR technology investments into measurable business outcomes.

While only 35% of leaders believe their HR technology will deliver value, according to Gartner, Phenom’s obsession with customers’ success differentiates its approach to support and service, which translates into quantifiable results for some of the world’s biggest employer brands. The Oct. 30 event will feature the following talent leaders and their real-world strategies.

Speakers include:

• Susie Billingsley, Director Candidate Experience & Early Talent at Bright Horizons
• Kendra Brohaugh, Systems Administrator Lead at CAI
• Mike Virgo, Head of Talent Acquisition at Coles Group
• Ellen Provax, Talent Acquisition Operations Leader at Crowe
• Galimir Engelhart, Employer Branding Lead at Just Eat Take​away​.com
• Melinda Littleton, Vice President, Senior Talent Marketing Partner at Regions Bank
• William Quigley, Group Director Talent Acquisition at Serco Group plc
• Adrienne Butcher, Talent Acquisition Consultant at Southwest Airlines
• Kristen Ward, Associate Talent Acquisition Consultant at Southwest Airlines
• Cynde Stansberry, SVP; HR Digital Experience and Optimization Leader at Truist
• Bryan McCarthy, Talent Acquisition Manager at University of Missouri Health Care
• Rachel Newman, HR Systems & Branding Analyst at University of Missouri Health Care
• Emma Gregory, Director Talent Acquisition at UPS
• Catherine Southergill, Director Recruitment Marketing at UPS
• Alissa Price, Talent Project Manager at Waste Connections

Navigating the Path to Value with a Customer-Obsessed Approach

Customers will discuss how they navigated their path to value realization with Phenom’s proven implementation methodology, best practices and unrelenting support from initial launch to maximum adoption, including these four stages:

• Foundations of Value Realization — Moving from HR tech investment to business impact
• Value Launch — Starting strong and driving lasting success with ROI-focused implementation
• Value Expansion & Adoption — Scaling for impact through proven adoption frameworks
• Value Growth — Sustaining value and demonstrating continuous ROI beyond the first 90 days

Supporting Customers for Success

Customer Obsession Day 2025 builds on the infrastructure established last year when Phenom launched its comprehensive four-tiered support packages (Standard, Standard Plus, Advanced, and Premium) that shaped and solidified the company’s approach to sustained customer success. Beyond traditional support, Phenom now offers hands-on enablement through its AI & Automation Bootcamp, where talent leaders and business stakeholders identify workflows that benefit most from AI and automation. In addition, the Phenom Credential Program, a three-month learning path that empowers HR professionals to master hiring and retention strategies while advancing their careers, is also available.

“AI and automation are critical for companies to hire, develop and retain workforces at scale, yet when only 35% of organizations trust their HR technology will deliver value, we’re facing an industry-wide crisis,” said Mark MacDonald, SVP, Global Professional Services & Customer Care at Phenom. “Customer Obsession Day puts customers’ voices front and center, sharing the frameworks and practical strategies they’ve used to succeed. Together, we’re preparing organizations for what’s ahead — giving them clarity on both the opportunities and challenges of this journey. It’s about moving companies from uncertainty to confidence through transparency and proven results.”

Customer Obsession Day airs Oct. 30 at 11am ET. Register here to tune in live or access on demand.

With Phenom, candidates find and choose the right job faster, employees develop their skills and evolve, recruiters become wildly productive, talent marketers engage with extreme efficiency, talent leaders optimize hiring and onboarding processes, managers build stronger-performing teams, HR aligns employee development with company goals, and HRIT easily integrates existing HR tech to create a holistic infrastructure.

About Phenom

Phenom is an applied AI company that helps organizations hire faster, develop better and retain longer. By uniquely combining proprietary industry-specific AI, agentic AI, automation and personalized experiences, its Intelligent Talent Experience platform helps companies fundamentally reshape their HR processes and strategies for scalable and sustainable transformation. Driven by a purpose to help a billion people find the right work, Phenom takes a holistic approach that unifies the entire talent journey, augmenting human capabilities and creating a symbiotic relationship between technology and talent.

Phenom has earned accolades including: Inc. 5000’s fastest-growing companies (6 consecutive years), Deloitte Technology's Fast 500 (4 consecutive years), 11 Brandon Hall ‘Excellence in Technology’ awards including Gold for ‘Best Advance in Generative AI for Business Impact,’ Business Intelligence Group’s Artificial Intelligence Excellence Awards (3 consecutive years), The Cloud Awards 2025/2024, The A.I. Awards 2024, and a regional Timmy Award for launching and optimizing HelpOneBillion.com (2020).

Headquartered in Greater Philadelphia, Phenom also has offices in India, Israel, the Netherlands, Germany and the United Kingdom.

For more information, please visit www.phenom.com. Connect with Phenom on LinkedIn, X, Facebook, YouTube, Instagram and TikTok.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251020735714/en/

“Customer Obsession Day puts customers’ voices front and center, sharing the frameworks and practical strategies they’ve used to succeed,” said Mark MacDonald, SVP, Global Professional Services & Customer Care at Phenom.