When a nearby university announced its new policy requiring on-campus housing, Honeysuckle Student Apartments’ potential market was cut in half. The company knew competition would grow fierce as other off-campus housing providers competed for a much smaller pool of students. The organization’s story, profiled in the quarterly 4imprint^® digital amplify^® magazine, shows the impact of customizing experiences to an audience.

Among the examples readers will find in this issue:

• Medina Metro Housing Authority, a housing agency that focuses on alleviating the pain associated with moving, uses promotional items to help new residents feel welcome.
• NorthCoast Health Care Management^®, a healthcare network manager, became the talk of the exhibit hall after offering a practical yet delightful array of promotional products.
• Salem Union Baptist Church and Access Rehab Centers harness friendly competition to motivate and engage. Branded T-shirts help reinforce the sense of teamwork.
• Flagman Inc., a safety-oriented nonprofit organization, uses branded giveaways in interactive highway safety demonstrations for students.

“These customers are inspiring examples from organizations getting creative in how they use promotional products,” said Kevin Lyons-Tarr, CEO of 4imprint, a promotional products retailer. “Their stories provide a roadmap for other organizations looking to create specific experiences customers, prospects and team members remember.”

This issue also shares the story of how South Community Behavioral Health, a mental health and substance use care provider, equipped its team with sunglasses to help raise visibility of mental health. In Product Highlight, readers will find ways to incorporate hoodies into workwear wardrobes. Read the winter 2024 issue of the amplify magazine at info.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange. 4imprint provides promotional products to millions of customers throughout the United States, Canada, United Kingdom and Ireland, offering corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, adhesive notes, custom calendars, embroidered polos and much more. For additional information, visit www.4imprint.com.

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