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Vegas Visionaries: Female Executives Leading Entertainment

This article profiles five influential women shaping Las Vegas' entertainment industry. It highlights their career achievements, leadership strategies, and community involvement. Their roles encompass talent booking, event planning, marketing, wedding planning, and record labels, demonstrating their significant impact on the city's vibrant entertainment scene.

Las Vegas is the epicenter of live entertainment, where five influential female executives lead sectors like talent booking, destination management, ticketing, record labels, and luxury wedding planning. These dynamic leaders share insights into their career paths, leadership strategies, and the unique challenges of excelling in this competitive industry.

Jill Schneider: Vice President of Sales, Hosts Global

With over two decades in the event and entertainment industry, Jill Schneider is a cornerstone in Las Vegas' event planning scene. She formerly oversaw 50 shows and numerous attractions across nine Caesars Entertainment properties. Her career blends business acumen with a commitment to community service, highlighted by her work with Caesars' HERO program and leadership at Win-Win Charity, linking entertainment with charitable causes.

As a two-term president and longtime board member of Win-Win Charity, Jill has fostered connections between top entertainers and charitable organizations, enriching the community through entertainment. Her focus on both profit and non-profit ventures adds extraordinary value to events, seamlessly blending entertainment with philanthropy.

Her achievements have not gone unnoticed; Jill was inducted into the Nevada Woman’s Chamber of Commerce Hall of Fame and has received the Governor's Outstanding Service Recognition award. Her knack for producing successful events for some of the most prestigious companies worldwide is driven by her passion, drive, and an unyielding desire to deliver hospitality at the highest levels.

Beyond the glitz of event planning, Jill is a prominent figure on the Las Vegas philanthropic scene, living out the Win-Win "Love Serve Give" every day.

Jenny Woldt: Managing Partner, 615 JJ Entertainment

Jenny Woldt runs her dynamic enterprises from Las Vegas and Nashville, leveraging her marketing and music background since 1983. With a B.A. in Advertising from California State University, Fullerton, she began in the LA club scene, creating band posters and flyers. This led to roles such as Art Director at Psychiatric Times and positions in Orange County ad agencies. She eventually launched her successful marketing firm, Splash Box Marketing, which became a multi-million dollar agency.

Recognized as one of Inc. Magazine's "Top 250 Female Founders in 2024," and as "Woman Entrepreneur of the Year" by Great Companies, Jenny’s blend of creative and business skills shines at 615 JJ Entertainment. This Sony/Orchard record label co-founded with Jimmy Maynes, manages both rising and legacy music acts, and is expanding into film production and potential Las Vegas residencies. Jenny's recent appointment as a principal partner in a film distribution company further showcases her influence in bringing compelling stories to screens big and small.

Beverly Yudof: Director of Marketing & Operations, Altus Entertainment

Beverly Yudof has been a dynamic presence in the Las Vegas entertainment scene for over 26 years. Originally from Southern California, her Las Vegas career began the nightclub scene, where she developed her foundational skills in nightlife management. She further honed her expertise at Caesars Entertainment, quickly advancing to become the Regional Manager of Strategic Marketing. In this capacity, she played a pivotal role in orchestrating marketing strategies across all of Caesars' Las Vegas properties, significantly boosting marketing efficiencies and enhancing operational practices.

Now serving as the Director of Marketing and Operations at Altus Entertainment, Beverly applies her vast experience from the casino floor to managing large shows and orchestrating collaborations with major client companies like IBM, Microsoft, Hyundai, GM, and the Super Bowl Host Committee. Her role leverages her extensive background in entertainment, sales, and nightlife. Holding certifications in executive leadership and marketing analytics from Cornell University, Beverly leads an operational team that spans multiple states and continents, skillfully navigating Altus — a relatively new company — to become a significant player in talent booking.

Desi Wojtowicz: Founder, Desi Camille Weddings & Events

Desi Wojtowicz, the passionate founder of Desi Camille Weddings, brings over 25 years of hospitality experience to the elite world of Las Vegas wedding planning. Her career, deeply rooted in the Las Vegas' Food and Beverage sector, equipped her with invaluable insights into every nuance of event planning. Desi is known for her deep love of 'LOVE' and her zeal for creating unforgettable events.

Having studied hospitality at Michigan State University, Desi’s professional journey is highlighted by her role as the Director of Membership for WIPA (Wedding International Professionals Association) Las Vegas, where she has served for four years, strengthening her connections throughout the industry. Desi's approach is personable, believing that every connection can enrich the event planning experience.

An outgoing personality coupled with a network of trusted industry professionals allows Desi to offer her clients top-tier service, ensuring every event is not just executed flawlessly but comes with that special touch that has become her signature.

Michelle Sharples: Partner, Indigo

Originally from Kelowna, British Columbia, Michelle Sharples moved to Las Vegas in 1991 and has since become a significant figure in the city’s entertainment industry. With a degree in Hospitality from the British Columbia Institute of Technology, Michelle's career began at The House of Blues Foundation Room, followed by a notable seven-year stint at Cirque du Soleil. There, she was instrumental in developing key sales channels and a branding strategy that spurred the company’s growth.

In 2009, Michelle joined BASE Entertainment as Director of Sales, significantly expanding its reach in Las Vegas. By 2018, she co-founded Indigo, managing a diverse entertainment portfolio in Las Vegas, Los Angeles, and Atlantic City. Indigo specializes in fostering B2B relationships and providing exceptional service.

Michelle is also deeply involved in community service, with roles in the Las Vegas Hospitality Association and several other boards. Known for her commitment to service and her ability to forge lasting relationships, Michelle's personal and professional life is a testament to her dedication and impact in the hospitality and entertainment sectors.

Leadership at the Forefront

These five distinguished women have thrived in Las Vegas' entertainment sector by combining deep industry insight, strong community engagement, and adept leadership. Their stories of resilience, robust networking, and pursuit of excellence highlight the expertise and talent needed to shape Las Vegas as a hub of innovation and extraordinary entertainment.

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