New insights from Perfect Corp., YouCam Apps users, and the Spate Popularity Index highlight the ways AI-driven personalization, smarter spending, and hybrid shopping are defining the future of retail

Perfect Corp., the leading AI and AR beauty and fashion technology provider and developer of ‘Beautiful AI’ solutions, released its latest trend report, AI Goes Mainstream: The New Era of Holiday Shopping, uncovering how consumers are increasingly relying on AI to shop smarter, spend more intentionally, and discover products with confidence during the holiday season and beyond. The report draws on insights from Perfect Corp.’s YouCam Suite of Apps and the Spate Popularity Index, highlighting a major shift toward personalized, value-driven, and hybrid shopping experiences.

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AI Goes Mainstream: Perfect Corp.’s New Trend Report Reveals How AI Is Reshaping Holiday Shopping

According to the report, nearly 9 in 10 consumers already use AI for shopping, with just as many planning to increase their use of AI tools in the months ahead. AI is no longer experimental — it has become a trusted shopping companion, particularly for gift discovery, product recommendations, and personalized beauty guidance. In fact, 80% of YouCam Apps users now use AI to help find gifts, reflecting the growing demand for smarter, more efficient shopping experiences.

As consumers tighten budgets and move away from “holiday excess,” AI-powered tools are helping shoppers make more intentional purchasing decisions. Nearly 1 in 3 consumers plan to cut back on holiday décor, while interest grows in affordable beauty essentials such as perfume, lipstick, and lip gloss. Promotions that deliver clear value also matter more than ever, with nearly 70% of shoppers preferring percentage-off discounts, followed by curated bundles and personalized gift guides that simplify decision-making.

The report also highlights the rise of hybrid shopping, with 73% of consumers planning to shop both online and in-store, seeking the convenience of digital shopping paired with hands-on guidance and product interaction. At the same time, demand for AI-powered personalization continues to surge. According to the Spate Popularity Index, searches for “skincare routine” are up +395% year-over-year, while interest in “hair routine” has surged +1000%, underscoring consumers’ growing expectations for tailored advice and intelligent AI tools.

“AI is fundamentally changing how consumers discover, evaluate, and purchase products,” said Alice Chang, Founder and CEO of Perfect Corp. “Today’s shoppers want more than endless options — they want guidance, confidence, and value. As AI goes mainstream, brands that embrace personalized, AI-driven experiences will be best positioned to connect with consumers, both during the holidays and throughout the entire shopping journey.”

Spate Popularity Index: Spate's Popularity Index combines Google searches, TikTok views, and Instagram posts into a single metric that clarifies where trends start, how they’re evolving, and which will matter next — giving brands a holistic, future-focused view even as platforms shift.

To download Perfect Corp.’s newest trend report, visit https://www.perfectcorp.com/business/color-trends/AIHoliday2025

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.

With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.

For more information, visit perfectcorp.com and follow @Perfect-Corp.

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