To Celebrate the Brand’s Latest “No-Water-Needed” Innovation, Alka-Seltzer® will Kick Off NYC Summer Dating Season as the Wingman Daters Need to Relieve Occasional Heartburn Before or During Their Dates – with Alka-Seltzer® Fizzy Melts Delivered on the Spot
The start of summer means the kickoff of the ultimate dating season, but a survey commissioned by Alka-Seltzer®, the #1 effervescent antacid brand from Bayer, uncovered potential trouble for love seekers: 1 in 2 (50%) Americans surveyed have canceled a social engagement like a date due to digestive issues such as heartburn or upset stomach. Today, the brand introduces the ultimate wingman – NEW Alka-Seltzer Fizzy Melts – ensuring any unwanted occasional heartburn doesn’t get in the way of romance.
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The new innovation brings consumers a uniquely FIZZY experience to help extinguish heartburn while keeping love burning bright. Once dissolved, it starts to neutralize acid in seconds to relieve occasional heartburn and upset stomach symptoms*.
To fan the flames and help daters find love, reality TV power couple Lauren Speed-Hamilton and Cameron Hamilton, whose spark first burned on screen in front of millions of viewers, are joining the brand. Now married for nearly six years, the couple inspires others to keep the FIZZ alive in their relationships without fearing occasional heartburn as an uninvited third wheel.
“Whether it’s a first date or the couple’s been together for years, there is enough to be nervous about on date night. The last thing anyone wants to worry about is upset stomach or heartburn getting in the way of their romance,” said new Alka-Seltzer spokesperson Lauren Speed-Hamilton. “We’re making sure dates don’t fizzle out this summer,” added Cameron Hamilton. “I’m a fan of Alka-Seltzer Fizzy Melts because they provide fast relief, they taste great, and you don’t need to dissolve them in water. These Fizzy Melts are like the wingman daters didn’t know they needed.”
The brand survey also reported that nearly half (48%) of Americans surveyed claim to have had digestive issues like heartburn or upset stomach that negatively impact a date night. This summer, Alka-Seltzer Fizzy Melts will help daters extinguish heartburn and keep the romance aflame in a tasty new form while foregoing the water needed for the iconic, original Alka-Seltzer effervescent tablets. Without the plop, but with the fizz, daters in NYC** can call 1-833-FIZZYAF (fizzy and fast) on the first summer weekend this year (June 21-22 from 4:00 pm - 10:00 pm ET) for a lifeline and have Alka-Seltzer Fizzy Melts delivered to them on the spot – saving their dates and their stomachs with fast, fizzy, relief!
“On the journey to finding love, we know that there is no time to waste, and sometimes you just need to call in your trusted wingman,” said Dana Valentino, Director of Marketing, Digestive Health, Bayer. “Alka-Seltzer Fizzy Melts will swoop in when relief is needed the most and let people enjoy the foods they love, with the people they love, with powerful, fast-acting relief. The no-water-needed innovation makes it easy to use anytime, anywhere – truly a game changer for spontaneous date nights.”
The first-of-its-kind innovation, Alka-Seltzer Fizzy Melts provides relief from occasional heartburn, acid indigestion, upset stomach or sour stomach,* and is available in Mixed Berry and Orange flavors in 16 tablet (8, 2-count) packs. To use, simply pop one Fizzy Melts tablet on your tongue at a time. Adults and children 12 years and older take 2 tablets as symptoms* occur or as directed by a doctor without exceeding 6 tablets in 24 hours.
Alka-Seltzer® Fizzy Melts are available for purchase on Amazon and in-store at major retailers including, Walmart, ACME and CVS. Prices range from $5.48 - $17.99 USD MSRP.
To learn more about Alka-Seltzer Fizzy Melts, please visit alkaseltzer.com.
**Available in zip codes 10014, 10013 and 10012.
About Alka-Seltzer®
Alka-Seltzer® provides amazingly fast relief for when you need to skip to the good part with a broad range of products treating everything from heartburn to headaches and hangover.
For more information, please visit www.alkaseltzer.com.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.
Bayer U.S. Social Media Channels: Facebook / Twitter / Instagram
Bayer® and the Bayer Cross® are registered trademarks of Bayer.
Survey Methodology:
The survey was conducted between May 16 and May 22, 2024, among 500 millennials who live in New York + 1,500 gen pop. This random double-opt-in survey was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. |
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Contacts
Danielle Goonan
Senior Director, Strategic Communications, Brand PR, Influencer & Social, Bayer Consumer Health U.S.
danielle.goonan@bayer.com
