CALIFORNIA CITY, CA / ACCESS Newswire / November 2, 2026 / SparrowCRM, the AI-native agentic CRM from the team behind SurveySparrow, today launched Research Agent, a new AI agent that gives sales reps a clear picture of every new contact before they reach out.

Most CRMs show reps a name, an email and maybe a job title. To learn who someone really is, reps still dig through LinkedIn, company websites and news by hand, and that research rarely gets saved anywhere. When they skip it, the first message goes out generically.

The Research Agent closes that gap. When a new contact is added to SparrowCRM, the agent starts on its own. It reads the public web along with the contact's enrichment data and puts a short briefing right on the contact's record: who the person is, what their role involves, what their company is doing, recent activity, and how to start the conversation.

Every point in the briefing links to its source, so reps can verify anything with one click and walk into every conversation with confidence.

"A name and an email address aren't context," said Ganesh Ravi Shankar, Business Unit Head, SparrowCRM. "Reps shouldn't have to spend their time hunting for who someone is before they can sell to them. With Research Agent, that context is waiting on the record the moment a contact comes in, with every source cited so reps can trust what they read."

Research Agent is part of SparrowCRM's focus on context: making sure reps have what they need to know before they act, without having to go looking for it.

Research Agent is available now to SparrowCRM customers. Credits are used only when research completes successfully.

SparrowCRM meets enterprise data protection, security, and privacy standards, and connects with the tools sales teams already use. It is available worldwide today with a 14-day free trial and access to the full platform. Learn how SparrowCRM works deals with AI at www.sparrowcrm.com.

About SurveySparrow

SurveySparrow, founded in 2017 and headquartered in Palo Alto, California, United States, is an experience management platform that helps organizations collect feedback, understand customer and employee experiences, and turn insights into action. Trusted by over 10,000 businesses across 149 countries, SurveySparrow has powered 10M+ CX surveys, helping organizations create engaging feedback experiences and make better decisions with customer and employee insights.

Contact Information

Ganesh Ravi Shankar
Business Unit Head
SparrowCRM
ganesh.r@surveysparrow.com

SOURCE: SurveySparrow Inc.