The USA citrus powder market is growing driven by health trends and demand for functional foods. Its popularity is rising in plant-based products due to natural ingredients like vitamin C. Improved drying technologies have enhanced quality and shelf life. E-commerce has increased accessibility, making it widely available to health-conscious consumers.
NEWARK, DE / ACCESSWIRE / December 9, 2024 / The global citrus powder market is poised for significant growth, with a projected value of USD 8.7 billion in 2024 and an estimated market valuation of USD 15.0 billion by 2034. The market is expected to expand at a compound annual growth rate (CAGR) of 7.3% over the forecast period, driven by increasing consumer demand for health-focused, clean-label, and multifunctional ingredients.
Developed Countries to Have a Stronghold with Rise of Consumer-driven Market Trends
Developed regions including North America and Europe, account for around two-third revenue share of the global market for citrus powder, and it is mainly attributed to increasing consumers' proclivity towards natural cosmetics and plant-based food products.
While developing countries, especially in Asia Pacific, are among the top producers of citrus fruits, developed countries are scaling up their imports to meet the rise in the domestic demand. Taking into consideration the consumer awareness about clean label and benefits of organic-labelled products, the demand for organic citrus powder is expected to ramp up in these regions in the coming years.
Citrus Powder Remains the Magic Ingredient in Cosmetics & Personal Care Products
In 2018, the cosmetics & personal care industry occupied more than half the revenue share of the citrus powder market. Consumers are spurning consumer goods including personal care products and cosmetics that include chemical ingredients. Along with the preference for natural ingredients, consumer awareness about nutrients in citrus powder such as vitamin C, antioxidants, and pectin, is increasing. This is contributing to the rise in sales of citrus powder in the cosmetics industry.
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Key Growth Drivers in the Citrus Powder Market
Functional Beverages and Sports Drinks
The growing popularity of functional beverages and sports drinks is a major driver of citrus powder demand. Rich in natural electrolytes, antioxidants, and vitamin C, citrus powder enhances the nutritional value of products like energy drinks, recovery beverages, and fortified waters. As consumers increasingly move toward cleaner, healthier beverage options, citrus powder's natural flavor and clean-label profile make it a preferred ingredient for fitness enthusiasts.Plant-Based and Clean-Label Movement
The plant-based food and beverage market is also a significant growth area for citrus powder. As demand for vegan, vegetarian, and plant-based products rises, citrus powder is being used as a natural flavoring agent in plant-based snacks, dairy alternatives, protein shakes, and even meat alternatives. Its ability to enhance taste while providing functional health benefits aligns with the evolving consumer preference for clean-label, preservative-free ingredients.Technological Advancements in Processing
Advances in processing techniques, such as spray drying and freeze drying, have improved the solubility, shelf life, and overall quality of citrus powder. These innovations make citrus powder increasingly compatible with liquid formulations, enabling its broader use in ready-to-drink beverages and powders that maintain their nutritional integrity and flavor over time.
Regional Insights into the Citrus Powder Market
USA: The U.S. market is projected to grow steadily with a CAGR of 4.6% from 2024 to 2034. Health-conscious trends and the rise of plant-based products are key drivers, while technological advancements in drying methods support the growing demand for premium citrus powder products in the foodservice and retail sectors.
China: In China, the citrus powder market is experiencing notable growth, fueled by the country's agricultural strength and rising health awareness. As one of the world's largest producers of citrus fruits, China is well-positioned to lead the global market, with a CAGR of 5.4% projected through 2034.
India: India's booming food processing industry and increasing consumer preference for natural, Ayurvedic products are pushing demand for citrus powder, which is now widely used in snacks, confectionery, and health supplements. The market is expected to grow at an impressive CAGR of 10.2% during the forecast period.
Key Takeaways from the Citrus Powder Market
Citrus powder is gaining popularity as a key ingredient in dietary supplements due to its rich vitamin C, antioxidants, and bioflavonoids.
Citrus powder's versatility makes it ideal for use in tablets, capsules, gummies, effervescent supplements, and powdered drink mixes.
Technological advancements in spray drying and freeze drying are improving the solubility and shelf life of citrus powder.
Functional beverages, including energy drinks and recovery beverages, are key growth drivers for citrus powder demand.
The plant-based food and beverage sector is increasingly adopting citrus powder as a natural flavoring and functional ingredient.
The U.S. market for citrus powder is growing due to health-conscious consumer trends and innovations in plant-based products.
India's demand for citrus powder is driven by a booming food processing industry, a growing health-conscious population, and increasing e-commerce access.
"The ability of citrus powder to seamlessly blend into various supplement forms, such as tablets, capsules, gummies, and effervescent powders, has been a significant factor driving demand.Its tangy flavor and solubility also make it ideal for powdered drink mixes and functional beverages, particularly for on-the-go consumers." - says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Prominent Drivers of the Citrus Powder Market
Rising Consumer Demand for Immune Support: The growing focus on immune health, especially post-COVID-19, has led to increased demand for citrus powder in supplements and functional foods.
Health-Conscious Consumers: A shift towards healthier lifestyles is driving the demand for natural, nutrient-rich ingredients like citrus powder, particularly for its vitamin C and antioxidant properties.
Versatility in Product Formulations: Citrus powder's ability to seamlessly blend into various supplement forms-tablets, capsules, gummies, and powders-boosts its adoption in multiple product categories.
Rise of Personalized Nutrition: The increasing trend toward personalized nutrition is fueling demand for multifunctional ingredients like citrus powder that can cater to specific health needs and preferences.
Growing Demand for Nutraceuticals: Citrus powder's health benefits, including immune, digestive, and skin support, have made it a key ingredient in the expanding nutraceutical sector.
Sustainability Trends in the Food Industry: Citrus powder's natural origins and its role in reducing food waste (using citrus peel byproducts) align with growing sustainability initiatives in the food and beverage industry.
Shift Toward Vegan and Vegetarian Diets: As consumers move toward plant-based diets, citrus powder's clean, natural appeal makes it a preferred ingredient in vegan and vegetarian products.
Increase in On-the-Go Products: The demand for convenient, portable health solutions, such as effervescent supplements, powdered drink mixes, and gummies, is driving the need for citrus powder due to its solubility and easy integration into these formats.
Consumer Focus on Holistic Health and Wellness: The broader trend of wellness, encompassing immunity, skin health, digestion, and overall vitality, is driving the use of citrus powder in a variety of health-focused products across multiple industries.
Challenges Faced by the Citrus Powder Market
High Production Costs: Despite its growing demand, the production of citrus powder, especially using advanced methods like spray drying and freeze drying, can be expensive, which may impact profit margins for manufacturers.
Raw Material Availability and Supply Chain Fluctuations: The citrus powder market relies on a consistent supply of citrus fruits. Fluctuations in citrus harvests due to weather conditions, pests, or disease can disrupt production and pricing.
Competition from Synthetic Alternatives: Although citrus powder offers natural benefits, it faces competition from synthetic flavors and additives that may be cheaper and easier to produce in large quantities.
Regulatory Challenges: Compliance with varying regulations across different regions (e.g., for food safety, labeling, and organic certification) can be complex and time-consuming for manufacturers.
Consumer Price Sensitivity: Citrus powder, particularly when sourced from premium or organic products, may be priced higher than conventional flavoring agents, which could limit its appeal in price-sensitive markets.
Inconsistent Quality of Raw Materials: Variations in the quality of raw citrus fruits, such as those affected by climate or harvest conditions, can impact the consistency and quality of the final citrus powder product.
Market Fragmentation: The citrus powder market is fragmented, with numerous small-scale producers, making it challenging for manufacturers to establish strong market positions and streamline distribution.
Limited Consumer Awareness in Emerging Markets: While citrus powder is gaining traction in developed regions, there is still limited consumer awareness in emerging markets, which could hinder market penetration and adoption.
Supply Chain Disruptions: Global supply chain disruptions, including logistics challenges and the rising cost of raw materials, can negatively impact the production and distribution of citrus powder, affecting market growth.
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Competitive Landscape of the Citrus Powder Market
The citrus powder market is highly competitive, driven by growing demand across food, beverages, cosmetics, and nutraceuticals. Manufacturers are expanding their product portfolios and focusing on innovation to meet the rising demand for functional foods enriched with natural ingredients.
Key strategies include mergers and acquisitions, partnerships for market expansion, and investments in sustainable production to meet environmental concerns. Advanced technologies are also being adopted to improve production efficiency and comply with stringent food safety standards.
Shifting consumer preferences towards health-conscious and eco-friendly products are influencing market dynamics, with innovations in packaging and digital distribution. The use of blockchain and IoT for supply chain transparency is emerging as a competitive advantage. Despite intense competition, the market presents significant growth opportunities, particularly in emerging economies.
Leading Brands
LemonConcentrate S.L.
Givaudan SA
Paradiesfrucht Gmbh
Allen Flavors Inc.
Cham Foods
Van Drunen Farms
Nans Products
Momar, Inc.
MOUNTAIN ROSE HERBS
Vita-Pakt Citrus Products
Nutra Green Biotechnology Co.,Ltd.
Sunspray Food Ingredients (Pty) Ltd
Nanjing NutriHerb BioTech Co.,Ltd
vst chemical corp.
Cifal Herbal Private Ltd
Key Segments of the Report
By Source:
As per source, the industry is categorised into Orange, Grapefruit, Lemons & Lime, and Tangerines/Mandarins.
By Nature:
By Nature, the citrus powder market is Organic and Conventional.
By Drying Method:
As per Drying Method, the citrus powder market is segmented into Freeze dried, Drum dried, Spray dried, Air-Dried.
By Sales Channel:
By Sales Channel, the citrus powder industry is categorised into Direct Sales/B2B, and Indirect Sales/B2C. Wherein Indirect Sales/B2C is again segmented into Modern Trade, Convenience Store, Departmental Store, Specialty Store, Online Retailers, and Other Sales Channels.
By Application:
The Application segment is segregated into Food and Beverage Processing, Personal Care & Cosmetics, Aromatherapy, Home Care Products, and Health Care Products. Food and Beverage Processing is again categorised into Jams and Jellies, Beverages, Bakery Filings and Toppings, Dairy Products and Frozen Desserts, Confectionery, Meat and Poultry Products, Dietary Supplements, and Functional Food.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and Middle East & Africa.
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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The global citrus flavors market size is expected to grow at a CAGR of 4.9%, reaching USD 18.79 billion by 2033, up from USD 11.64 billion in 2023.
The global citrus oils industry is expected to grow from USD 4,272.8 million in 2024 to USD 6,572.3 million by 2034, with a CAGR of 4.4%.
The demand for citrus pulp fiber is valued at USD 173.2 million in 2023 and is projected to reach USD 322.5 million by 2033, growing at a CAGR of 6.8%.
The citrus pectin market value is expected to reach USD 635.5 million in 2023 and grow to USD 1,080.3 million by 2033, with a CAGR of 5.4%.
Sales of citrus gummies is projected to grow from USD 194 million in 2023 to USD 304.1 million by 2033, with a steady CAGR of 5%.
The citrus yogurt market size is valued at USD 2,202 million in 2023 and is expected to reach USD 3,403 million by 2033, growing at a CAGR of 4%.
The citrus seeds market value is expected to reach USD 4.61 billion in 2023 and grow to USD 8.9 billion by 2033, with a CAGR of 6.8%.
The citrus solvents market size is expected to reach USD 1.58 billion in 2023 and grow to USD 2.70 billion by 2033, with a CAGR of 5.5%.
The demand for citrus aurantium extract is estimated at USD 3.9 billion in 2024 and is projected to reach over USD 5.7 billion by 2034, growing at a CAGR of 3.8%.
The citrus water market size is expected to grow at a CAGR of 17.1%, rising from USD 10.59 million in 2023 to USD 51.9 million by 2033.
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