Pro Auction Limited blows the doors wide open on London’s most celebrated hotel, offering over 2,000 lots of bespoke five-star luxury to private collectors and hospitality trade buyers alike.

London, United Kingdom (PRUnderground) June 16th, 2026

For the first time in recent history, the velvet ropes are being lowered at London’s most celebrated address. Pro Auction Limited has officially announced a monumental, public-access auction that allows everyday design lovers, history buffs, and independent hoteliers to step directly onto the floor of The Savoy Hotel and bid for its historic interior treasures.

Tearing up the traditional rulebook of exclusive, trade-only industry events, this public-first auction offers a rare privilege: the chance to raise a physical paddle inside the legendary hotel itself. For those unable to attend in person, a high-octane global digital webcast will stream the action in real time, letting international buyers battle it out alongside London’s local bidders.

The three-day event marks a thrilling chapter in The Savoy’s massive, rolling £45 million room-by-room restoration project spanning through 2027. More than 2,000 exceptional, custom-built lots are headed to the auction block—available at a mere fraction of their original manufacturing costs. Most enchanting of all, a select cache of these items comes straight from the hotel’s world-famous Personality Suites, once called home by icons like Marilyn Monroe, Frank Sinatra, and Sir Winston Churchill.

Bypassing the Supply Chain: A Golden Ticket for Design Lovers and Hoteliers

For boutique hoteliers, luxury Airbnb hosts, and private homeowners, this sale is a game-changer. Instead of enduring agonizingly long manufacturer lead times and skyrocketing retail costs for high-end furniture, successful bidders can completely bypass traditional supply chains. This is a rare shortcut to injecting authentic, world-class five-star DNA and British prestige into any property overnight.

By obliterating the barriers of trade-only showrooms, the auction creates a beautifully level playing field where antique hunters and commercial developers rub shoulders. Attendees can unlock jaw-dropping value across several master-crafted collections:

• The Francesco Molon Collection: Striking Georgian-style mahogany cabinetry, stately Regency-era writing desks, and intricately inlaid side tables.
• Five-Star Bedding & Opulent Textiles: Pristine, ultra-premium hospitality mattresses and bases paired with grand, custom-tailored silk drapery sets.
• Architectural Lighting & Mirrors: Sculptural designer wall sconces, glowing Murano-inspired glass fixtures, and massive, custom bevelled wall mirrors.
• The Fine Art Portfolio: A sprawling, curation of framed vintage prints, decorative sculptures, and bespoke hotel artwork that once graced the walls of the hotel’s most exclusive rooms.

“Pure Theatre”: Bringing the Auction Room Back to Life

Simon Rose, Auction Director at Pro Auction Limited, expects the atmosphere inside the hotel to be electric:

“The global response to our previous Savoy sales proved that the appetite for five-star heritage provenance is completely insatiable. But this phase is special because it is entirely accessible. You don’t need an elite designer’s budget to acquire an exceptional piece of this legacy. Private vintage buyers and boutique hoteliers alike can secure master-crafted pieces at a fraction of what they would cost to buy new today.

We are bringing the pure theatre of the auction room back to life. Having local Londoners and independent trade professionals sitting paddle-in-hand directly at the hotel, feeling the energy of the floor while battling bids lighting up screens from worldwide online buyers, elevates this to an unmissable cultural event. These pieces are structural masterclasses infused with the magic of The Savoy—and the doors are wide open.”

Event Details, Previews, and Registration

Registration is completely free and open to all. However, because seating capacity inside the historic hotel is strictly limited, anyone wishing to experience the thrill of bidding live on the floor must reserve their space well in advance.

• Live Auction Venue: Hosted live on-site at The Savoy Hotel, The Strand, London, WC2R 0EZ, United Kingdom.
• Three-Day Bidding Window: Tuesday 21st, Wednesday 22nd, and Thursday 23rd July 2026. Bidding begins promptly at 10:00 AM BST daily, with lots 1 through 2,000+ selling sequentially over the three days.
• Global Live Streams: Seamless, interactive online bidding will be hosted via premier global portals: the-saleroom.com, bidspotter.co.uk, and i-bidder.com.
• Digital Registration: Secure your virtual bidding card now at: https://tinyurl.com/savoysale
• Public Previews: Want to see the luxury up close? Physical, hands-on inspections of the auction items are available on-site at the hotel by prior appointment on Monday, 20th July (09:30 – 16:00 BST) and Tuesday, 21st July (10:00 – 14:00 BST).

About Pro Auction

Pro Auction Limited is Europe’s biggest hospitality auctioneer and a recognised leader in the valuation and sale of luxury hotel assets, high-end commercial inventory, and fine architectural furnishings. Specialising in major hotel refurbishments, landmark corporate liquidations, and heritage property redesigns across the United Kingdom and Europe, the firm provides seamless, transparent hybrid bidding platforms that bridge the gap between global trade buyers and private design enthusiasts. Renowned for its expert cataloguing, precision logistics, and dynamic auction rooms, Pro Auction systematically unlocks extraordinary value from the world’s finest properties, making prestigious craftsmanship accessible to a worldwide market. For more information, upcoming sales, and digital catalogues, visit www.proauction.com.

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Original Press Release.