-- The Face Shop, Korea's leading skincare and beauty brand, has officially unveiled its new Rice Water Bright Vegan Range through a vibrant digital campaign starring brand ambassador Khushi Kapoor. Expanding on the legacy of its globally bestselling Rice Water Bright franchise—best known for its iconic, award-winning foaming cleanser with more than 42 million tubes sold worldwide—the latest launch introduces a certified vegan skincare collection powered by naturally derived ingredients and advanced Korean skincare technology.
At the centre of the campaign is "Mr. Bright," a playful yet relatable character inspired by today's beauty landscape, where consumers are constantly navigating exaggerated skincare claims and endless product promises. Rather than chasing fleeting trends or miracle solutions, the campaign encourages people to embrace skincare backed by trusted ingredients and proven performance. Through Khushi Kapoor's effortless charm, the film celebrates products that allow results to speak for themselves, reinforcing the idea that authentic radiance comes from skincare that genuinely works.
The new Rice Water Bright Vegan Range builds upon The Face Shop's long-standing expertise in rice-powered skincare with Rice Active Complex™, developed using fermented Yeoju Rice Extract sourced from one of Korea's most renowned rice-growing regions. The fermentation process helps enhance the absorption of rice-derived nutrients, allowing the skin to better benefit from their brightening and hydrating properties. Combined with advanced Korean skincare innovation, the formulations are designed to improve skin texture, support the skin barrier, and promote naturally radiant-looking skin.
The collection features the Rice Water Bright Vegan Serum, alongside the Vegan Eye Cream and Vegan Cream, creating a complete daily skincare routine that delivers lightweight hydration and effective everyday care. Certified vegan and cruelty-free, the range combines gentle, nature-derived ingredients with high-performance skincare technology for consumers seeking modern, conscious skincare solutions.
Clinical testing further highlights the range's performance. The Rice Water Bright Vegan Cream delivers instant moisturisation within one hour, while the Rice Water Bright Vegan Serum helps reveal visibly more radiant skin in just four weeks. These results reflect The Face Shop's commitment to combining Korean skincare expertise with clinically tested efficacy.
Speaking about the campaign, Khushi Kapoor said:
"I've always believed that skincare should feel simple, effective, and authentic. What I love about the Rice Water Bright Vegan Range is that it focuses on ingredients that genuinely work. The textures feel incredibly lightweight, the products fit effortlessly into my everyday routine, and they leave my skin feeling hydrated and naturally radiant. It's skincare that delivers on what it promises."
With this latest launch, The Face Shop continues to evolve one of its most recognised skincare franchises while remaining true to the quality and innovation that have made Rice Water Bright a favourite among skincare enthusiasts worldwide. By extending the collection into a certified vegan range, the brand addresses the growing demand for ingredient-led, performance-driven skincare that fits seamlessly into modern lifestyles.
For more information about the Rice Water Bright Vegan Range, visit https://thefaceshop.in/collections/rice-water-bright.
Contact Info:
Name: Dhananjay Kumar
Email: Send Email
Organization: The Face Shop
Website: https://thefaceshop.in/
Release ID: 89198129
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