Bill Lerner will continue to utilize his innovative business approach in the way his company operates, furthering its success in an ever-changing industry that relies on anticipating consumers’ preferences on all levels.
-- iPark, the largest family-owned parking garage company in New York State, became what it is today thanks to Bill Lerner, who is its owner and CEO. This business started as a single 25-car lot in 1960, and, after a few decades, it grew to 150 facilities. There are plans to further increase the number of properties for the ever-growing parking needs. Effective management has been essential to iPark's success, but Lerner's readiness to adopt innovative ideas and modern business strategies has been the key force behind the company's continued expansion. He shares how his innovative mindset has guided decisions that support long-term growth and success.
It’s easy to think of innovation within a business as profound, game-changing revelations that completely alter an industry's way of thinking, but that is not always the case. “Evolutionary changes (slight shifts in business strategy or thinking) can often be every bit as powerful as revolutionary advancements,” writes Parade contributor Scott Steinberg. “We often forget that all it frequently takes to get ahead is just a minor shift in tactics or perspective.” For Lerner, this has often meant accommodating various trends and shifts that reflect on consumers’ everyday lifestyles. “It’s become essential to be technologically capable,” he noted in an interview with Park Exec. “Our customer base has become primarily a tech community.”
One particular example of Lerner’s approach is the implementation of a user-friendly, streamlined online booking framework that became a major factor in the company’s growth, especially in the New York City area. “The amenities our clientele enjoy in other markets have to be available within ours to retain their business,” he pointed out. As electric vehicles became more widespread, Lerner partnered with Tesla Motors, Inc. and CarCharging to introduce charging stations at select iPark garages, with plans to roll out the initiative across the company's entire network. "I feel that 10 years out, more new cars will be electric than gasoline-based," he told CNBC. "There's going to come a day when you can't find a place to gas up in Manhattan." Regardless of what the future holds, Bill Lerner will continue to utilize his innovative business approach in the way his company operates, furthering its success in an ever-changing industry that relies on anticipating consumers’ preferences on all levels.
Bill Lerner is the President and CEO of iPark, New York’s largest family-owned parking garage entity. Upon graduating from the University of Colorado with a degree in Business, Billy officially joined his father’s company, then known as Imperial Parking Systems, where he began to strategically redevelop its operational functions, eventually rebranding the business as iPark. Today, he personally oversees all technological transitions, placing the company at the forefront of the parking industry’s ongoing evolution. A husband and father of three, Billy devotes his spare time to many charitable and philanthropic causes, most notably Billy4Kids, a nonprofit organization he founded that works to provide shoes for underprivileged children in communities throughout the world.
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