Lahaina, Hawaii - July 20, 2026 - Maui Coffee Company, a family-owned premium coffee roaster with over 32 years of history on Maui, announces the relaunch of its flagship product, 100% Maui Coffee. The product is now available once again to retailers across Hawaii and directly to consumers through the company’s website, MauiCoffeeCo.com.

The Lahaina wildfires of 2023 left the island’s coffee farms unharmed, preserving the high-quality green beans sourced from local growers.

However, the destruction of the processing facility in Lahaina interrupted production, making 100% Maui Coffee unavailable for nearly three years. Through resilience, community support, and dedicated efforts, Maui Coffee Company has restored roasting and packaging of 100% Maui Coffee to full production.

“Our 100% Maui Coffee represents the very best of Hawaiian agriculture — from the volcanic soils of Maui farms to the careful roasting and packaging that has defined our brand since 1992,” said the leadership at Maui Coffee Company. “We are deeply grateful to our loyal customers, wholesale partners, and the broader Lahaina community for their patience and support during this challenging period. We are proud to bring this beloved product back to market and continuesharing the authentic taste of Maui.”

The relaunch marks an important milestone in the company’s recovery and long-term growth strategy, which includes expanded wholesale distribution and continued enhancement of its direct-to-consumer e-commerce platform. Customers can once again experience the fresh, farm-to-cup quality that has made 100% Maui Coffee the company’s number one selling product for decades.

About Maui Coffee Company

Founded in 1992 in Lahaina, Maui Coffee Company is a family-owned business specializing in premium Hawaiian coffee. The company sources green coffee from local Maui farms and expertly small batch roasts and packages in Lahaina to deliver exceptional farm-to-cup quality. Committed to sustainability, quality, and the spirit of aloha, Maui Coffee Company takes pride in showcasing the distinctive flavors of Maui.

For more information or to purchase, visit mauicoffeeco.com.

Media Contact
Company Name: Maui Coffee Company
Contact Person: Hannah Sheveland
Email: Send Email
Country: United States
Website: https://MauiCoffeeCo.com