Madison, WI - January 2, 2026 - Following a recent in-depth interview on his career and approach to construction, GL Construction of Madison is using the spotlight to raise awareness around a persistent issue in the building industry: poor communication and inconsistent quality standards that leave property owners exposed to long-term risk.
Founded in 2006 by Gabriel Lopez, GL Construction of Madison works across roofing, siding, framing, and gutters for residential, commercial, and new-build projects. Lopez believes many construction problems are avoidable if expectations are set clearly and work is approached as a connected system rather than a series of isolated tasks.
“Most issues don’t start on the roof,” Lopez said. “They start before the job begins, when nothing is explained properly.”
Why Clear Standards Matter
According to the US Federal Trade Commission, home improvement and construction complaints consistently rank among the top consumer complaint categories nationwide, often linked to poor workmanship, unclear scopes of work, and lack of communication.
In the Midwest, the stakes are higher. Wisconsin experiences extreme seasonal weather, including heavy snowfall, freeze-thaw cycles, and high winds. Industry studies show that roofing and exterior failures are among the leading causes of structural damage in residential and commercial buildings.
“When exterior systems fail, water finds a way in,” Lopez said. “That affects framing, insulation, and the life of the entire building.”
Advocating for a Systems-Based Approach
In the interview, Lopez emphasised that roofing, siding, framing, and gutters should never be treated as separate decisions.
“They all work together,” he said. “If one part is done poorly, the rest will suffer. That’s just how buildings behave.”
Drawing on his early career in commercial construction, Lopez applies the same discipline and planning to residential projects.
“Commercial work teaches you structure and accountability,” he said. “Homes deserve that same level of care.”
Value, Service, and Quality — Defined
Rather than marketing slogans, Lopez frames value, service, and quality as practical standards.
“Value is not the lowest price,” he said. “It’s work that holds up years later.”
Service, he explained, is about communication.
“Silence creates stress,” Lopez said. “People deserve to know what’s happening and why.”
Quality, in his view, comes down to resisting shortcuts.
“You always pay for shortcuts later,” he said. “They never disappear.”
What Property Owners Can Do on Their Own
GL Construction of Madison is encouraging homeowners, landlords, and property managers to take an active role before starting any construction project:
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Ask for clear written scopes of work that explain materials, timelines, and responsibilities
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Choose contractors who explain how exterior systems work together, not just individual tasks
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Review multiple public sources for reputation, not just one platform
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Prioritise communication over speed or promises
“You don’t need to be an expert,” Lopez said. “You just need to ask questions and expect straight answers.”
GL Construction of Madison believes higher standards start with informed decisions. By demanding clarity, durability, and accountability, property owners can help shift industry expectations toward long-term quality.
“Better buildings come from better conversations,” Lopez said. “That’s something everyone can take responsibility for.”
About GL Construction of Madison
GL Construction of Madison is a Wisconsin-based construction company founded in 2006 by Gabriel Lopez. The company specialises in roofing, siding, framing, and gutter work across residential, commercial, and new-build projects. Drawing on a background in commercial construction, GL Construction of Madison is known for its disciplined, systems-based approach, clear communication, and commitment to long-term quality.
Contact: timatglconstruction@gmail.com
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