On April 27th, "Joyful Wuhu・ Chery Night Yangtze River Music Festival" hosted by Chery International kicked off at Fantawild Oriental Heritage in grand style. Over 5,000 overseas guests invited by Chery International joined local friends from all walks of life in Wuhu for this celebration.
"Chery Night", a highlight of the 2025 Chery International Business Summit, is co-created by Chery International and the Wuhu Municipal Government. It showcased "design-driven, entertaining, and meaningful" programs to promote the Chery brand globally, highlight Wuhu’s international appeal, and serve as a bridge for cross-cultural dialogue between China and the world.
Culture connects, brand anchors: Chery International strengthens global partnerships with confidence
The event featured Chery's self-developed robotic dog leading the red carpet, where international guests in formal attire, confidently strolled along the red carpet, embodying the spirit of cooperation and mutual benefit. The cultural bazaar immersed visitors in Chinese classics like "Eternal Love of Liang Shanbo and Zhu Yingtai", "Meng Jiangnu," and "Goddess Nüwa Mends the Sky", showcasing the profundity of Eastern aesthetics. A gourmet corridor offered authentic Chinese snacks, creating cross-cultural "culinary dialogues".
Amidst the dynamic beats of music and a dazzling interplay of lights and sounds, Chery Automobile has ingeniously integrated automotive technology with music culture, creating an immersive brand experience. The five brands of CHERY, EXEED, OMODA & JAECOO, iCAUR, and LEPAS converged at the exhibition area, where their distinctive model lineups perfectly resonated with the free, innovative, and diverse ambiance of the music festival, showcasing the unique allure of the "automobile + music + culture" synthesis. The brand-themed exhibition area served as both a showcase for the automotive brands and their exceptional product strengths, and as a trendy and vibrant landmark at the festival, brimming with passion and inspiration. The "Chery Night" coincided with the eve of the overseas guests' departure, providing a memorable backdrop. In collaboration with the Wuhu Municipal Government, Chery leveraged this energetic and creative cultural event to convey the city's open and inclusive spirit, extending a heartfelt invitation from a Chinese brand to friends around the globe. Through this initiative, they aimed to let the world hear China's voice and feel the enthusiasm and vitality emanating from the East.
Eastern rhythms, global beats: a world-class spectacle of cultural fusion
As night fell, a music festival that brought together artists from Asia, Europe, Australia, and Africa commenced officially, building a bridge of civilization through the harmonious resonance of musical notes. The evening gala commenced with a mesmerizing performance of "Setting Sail for Dreams" collaboratively presented by employees of Chery International and intelligent robots. Through a symphony of light, sound, and technology, the stage transformed into a dreamscape—where cutting-edge performances showcased Chery's breakthroughs in intelligent mobility, letting the melody of "Chery Night" resonate across the globe.
Subsequently, a spectacular lineup of performances took the center stage in succession, from the traditional Chinese operas to acrobatic performances, and then to the thrilling martial arts displays, all showcasing the unique charm of Chinese culture to the world. It is worth mentioning that a total of 12 groups of star artists from 11 countries were invited to the gala, including Australia, Indonesia, Italy, Kazakhstan, Malaysia, Serbia, South Africa, Spain, Thailand, Turkey, and Vietnam. Among them, Malaysian diva Shila Amzah stunned the audience with her rendition of the hit song "Rolling in the Deep" with deep feeling; The Spanish National Flamenco Ensemble ignited the stage with The Dance of Flamenco, their fiery movements embodying the passion of the Mediterranean; Italy's renowned music composer Giorusso performed his new song "Hey You"... Global musicians jointly presented diverse artistic forms at the music festival, offering the audience a feast for the senses that bridges tradition and modernity, and blends the local with the world. As the closing chorus "A Night of Enchantment in Riverside City" resounded, the evening—a testament to Chery International’s global solidarity culminated in triumphant harmony.
At the Joyful Wuhu · Chery Night Yangtze River Music Festival, Chery International showcased the inclusive, diverse, and sharing spiritual connotation of Chery International's automotive family culture through a fusion of Chinese and international arts, industrial achievements, and immersive cultural experiences. It also conveyed a global consensus of open cooperation and mutual benefit for a shared future. The event has now emerged as Wuhu’s automotive calling card to the world and a cultural emblem of Anhui’s global outreach. Moving forward, Chery International will continue fostering global connectivity with an open mindset—delivering premium mobility solutions while actively promoting cross-cultural exchanges between China and the world, bridging nations through mutual understanding.
Media Contact
Company Name: CHERY International
Contact Person: Rick Luo
Email: Send Email
Phone: +86 13635679251
City: Wuhu
Country: China
Website: https://www.cheryinternational.com/pc/aboutchery/introduction/index.shtml
