Clarkston, Michigan - May 5, 2025 - Pretty Hunter, a bold fashion brand founded by Tricia Auten, is turning heads with its mission-driven designs, including handmade jewelry, unique belt buckles, and apparel that radiates fierceness and adventure. Based in Clarkston, Michigan, the company has become known for transforming upcycled bullets into powerful fashion statements — and for giving back in a big way.
Through its hallmark program, "Operation Feel Pretty," Pretty Hunter has now gifted over 4,000 women’s necklaces to women of military, law enforcement, and first responders across the country. The brand’s buy one, give one initiative has contributed more than a quarter million dollars in jewelry donations — an effort that’s empowering women who serve and protect, one handmade necklace at a time.
"Operation Feel Pretty was created as a way to show appreciation to the often-overlooked women in service," said Tricia Auten, founder of Pretty Hunter. "It’s our way of saying thank you for their courage, strength, and fierce spirit. Every necklace we give is a symbol of recognition — and pure fierceness," said Tricia Auten.
Each piece of jewelry is handmade in the USA, right in Pretty Hunter’s Michigan workshop, using once-fired bullets — a nod to the brand’s core commitment to sustainable fashion. These powerful materials are transformed into stylish, meaningful accessories that reflect the resilience and individuality of the women who wear them.
With Memorial Day around the corner, Pretty Hunter invites customers to participate in Operation Feel Pretty by purchasing a necklace and nominating a deserving woman in service to receive one, free of charge. This heartfelt program honors both the everyday and extraordinary acts of service made by women on the front lines — and offers them a moment of beauty and gratitude in return.
The success of Operation Feel Pretty reflects the strength of the Pretty Hunter community. "We’ve had people from all over nominate women — from paramedics and veterans to active-duty military and police officers," Tricia Auten said. "The stories we hear are incredible, and it’s an honor to shine a light on these heroes," Tricia Auten added.
From unique belt buckles to handmade necklaces, Pretty Hunter combines artistry with purpose, creating fashion that doesn’t just look good — it means something. The brand’s dedication to sustainability, adventure, and empowerment is woven into every collection.
Whether you’re shopping for a bold fashion statement or looking to support a woman who serves, Pretty Hunter offers a way to give back while embracing your own inner warrior. To learn more about Pretty Hunter, shop handmade jewelry, or participate in Operation Feel Pretty, visit https://prettyhunter.com/products/operation-feel-pretty-necklaces.
Additional information can be found at:
Media Contact
Company Name: Pretty Hunter
Contact Person: Shayna Levin, Director of Operations
Email: Send Email
Phone: 2483304993
City: Clarkston
State: Michigan
Country: United States
Website: https://www.prettyhunter.com/
