Recently, interest in K-food has exploded in the US, establishing Korean cuisine as a global trend.
In this trend, Samlip's traditional dessert product, 'Samlip Yakgwa’ is gaining substantial popularity as a K-Dessert in the US. It is receiving considerable attention from consumers as it expands beyond representative Asian markets such as H Mart, Galleria, and Zion Market to Costco stores.
'Samlip Yakgwa' is a product that captures the essence of traditional Korean desserts, characterized by its sweet honey aroma and chewy, soft texture. With its intricate flower-shaped design adding visual beauty, it captivates consumers not only with its taste but also with its elegant appearance.
It is receiving enthusiastic responses by offering nostalgic memories to Korean customers and new experiences to local customers. The unique taste and texture of Yakgwa are recognized as a representative K-Dessert.
On social media, a trend has formed with product reviews being uploaded alongside reactions such as "We LOVE these!!!!" and "They're perfect sweetness and pair well with coffee or tea." Creative plating using Yakgwa, brunch photos, enjoying it with coffee, and videos of tasting and introducing the product are spreading.
Due to their popularity, Samlip Yakgwa are being steadily exported not only to the US but also to Europe, Japan, the Middle East, and other regions. In Europe, it has expanded to approximately 100 stores as a dessert to accompany tea. In Japan and the Middle East, it is receiving favorable responses for its elegant appearance and taste.
'Samlip Yakgwa' has established itself as a globally beloved dessert, transcending its traditional Korean roots. It is expanding its presence in the global market by introducing various conventional Korean foods worldwide. Samlip plans to continue advancing as a global leader in K-Desserts through Yakgwa and other desserts.
How to get Samlip product
https://www.sayweee.com/en/search?keyword=samlip&trigger_type=search_active
https://www.hmart.com/samlip?_q=samlip&map=ft
Media Contact
Company Name: SPC Samlip
Contact Person: Global Marketing Team
Email: Send Email
City: Seoul
Country: South Korea
Website: https://spcsamlip.co.kr/en/
