From sand to skin, the beach-set social series tackles bikini line irritation head on this summer with Venus Pubic Hair & Skin Razor

Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard, a comedic and educational campaign featuring creator Drew Afualo. Celebrating personalized body care and unapologetic confidence this summer, the campaign delivers a clear message – your skin requires unique attention on different parts of the body, and the coily, coarse hair and sensitive skin around your pubic area need the proper tools to fight irritation.

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Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard, a comedic and educational campaign featuring creator Drew Afualo.

Drew, Venus’ Smoothguard, is taking the stand at the beach, and she’s on the lookout for anyone in need of the proper tools to fight razor bumps, ingrowns and itch around their bikini line. Designed to ‘save your shave’ the educational series spotlights the Venus Pubic Hair and Skin collection, featuring a three-step routine for prep, shaving, and maintenance, expertly designed to eliminate pubic shaving emergencies this summer. The series also highlights the importance of using two separate razors for the body and pubic area, as each Venus product is engineered to give users the best results for the unique makeup of different parts of the body. Together, this approach teaches how a more tailored regimen can help minimize irritation. Hitting the beach or pool shouldn’t mean having to suffer from the discomfort of shaving.

For Drew, teaming up with Venus on Smoothguard was a natural fit, especially when it comes to helping people feel confident in their own skin this summer. “As a girl on the go, from red carpets, to festivals, to beach trips with friends, I only use products that are going to make me feel my best. When I started working with Gillette Venus, I learned that not all body hair is the same, your skin down there is thinner too. Using the same razor for everything is not the move and it’s important to have a specific tool for your bikini line versus the rest of your body," shared Drew.

Whether it’s an everything shower day that calls for Venus Extra Smooth Sensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or just a quick bikini line touch-up before the beach, Venus razors have you covered.

“This campaign is about helping women feel comfortable in their skin,” said Isabel Pimentel, Brand Vice President, Gillette Venus North America. “With Drew’s authentic voice, we’re helping women understand that smooth, irritation-free skin starts with using the right tools for the right areas of the body. Because the pubic area is different, it requires products specifically designed for that skin. That’s why we offer a full range of solutions to help women feel confident, comfortable, and smooth—not just for swimsuit season, but year-round.”

With beach days and swimsuit season on the horizon, here’s how the Smoothguard lineup brings these targeted solutions to life:

• NEW Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle that allows for a better grip to get to those hard reach areas and Anti-Irritation Barrier for an ultra-smooth shave.
• Venus Smoothing Cleanser + Shave Gel: For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly formulated with a touch of shea butter & aloe. It can also be used daily as a gentle skin cleanser.
• Venus Daily Ingrown Serum: This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.
• Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist-tested razor features sharp, durable blades for a close shave with up to 0% shave irritation as the cushioned blue strip acts like the skin's bodyguard.

This summer, follow along with the Smoothguard campaign on Drew and Venus’ social channels and check out the complete collection at GilletteVenus.com. Products are available at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.

* Based on awards from top-tier US Beauty & Lifestyle publications/websites between 2020-2025

About Gillette Venus:

For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus, the #1 Most Awarded Razor Brand*, shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com.

Category: Gillette-Venus

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