Company builds on ERCOT market leadership to bring advanced battery optimization and trading services to the largest U.S. power market

Habitat Energy today announced its expansion into PJM, marking the company’s entry into the largest wholesale electricity market in the United States.

The move builds on Habitat’s growth in ERCOT, where the company has been contracted to manage over 1.8 GW of battery storage assets and renewable assets and has established itself as a leading third-party optimizer.

PJM’s growing pipeline of battery storage and renewables is creating a need for more advanced optimization and trading capabilities.

“We’ve seen how quickly battery markets evolve once scale starts to build, and PJM is entering that phase now,” said Mike Kirschner, U.S. Managing Director, Habitat Energy. “Our experience in ERCOT positions us to support that next wave of growth as a partner to asset owners looking for consistent, high-performance optimization across regions. As more of our customers develop portfolios across multiple ISOs, having a unified approach becomes increasingly important.”

Habitat will offer its optimization, trading, and dispatch capabilities in PJM, supporting battery storage assets in participating effectively across energy, ancillary services, and capacity markets. It will also be offering trading and optimization services for renewables and load including trading and risk management support for Day Ahead/Real Time energy and basis.

The company has been preparing for entry into PJM since 2025. It has begun its registration process to be a Market Participant with PJM, and is adapting its systems, models, and trading strategies to the market’s structure. While each ISO operates differently, core battery optimization strategies—including energy arbitrage and ancillary services— translate across markets, enabling Habitat to apply proven approaches while tailoring execution to PJM-specific dynamics.

Habitat’s expansion into PJM is part of its broader strategy to support battery storage assets across multiple power markets and provide a consistent optimization platform for customers developing portfolios across regions.

About Habitat Energy
Habitat Energy is a global leader in battery storage optimization, trading, and operational excellence. Habitat’s proprietary forecasting and algorithmic bidding platform, combined with its team of experienced traders and asset managers, unlocks full value from assets while managing operational and market risks. The company manages over 3 GW of storage assets worldwide across ERCOT, the UK and Australia. Visit https://habitat.energy/

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