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Other World Computing (OWC) to Showcase Next-Gen Workflow Solutions for Photographers and Creatives at ProFusion Expo 2025

Canadian Filmmaker Chris Hau to Share How He Restructured His Creative Workflow from Cloud Dependency to Faster, Safer Hybrid Approach Using OWC Solutions

Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced its participation at ProFusion Expo 2025, taking place November 5–6 at the Metro Toronto Convention Centre (Hall B).

Show attendees visiting OWC Booth #1812 will have hands-on access to the company's latest Thunderbolt 5-powered devices, high-performance OWC Atlas memory cards and readers, as well as portable and desktop storage solutions, and creator-focused software, including OWC Innergize, now enhanced with Hedge OffShoot integration.

Featured New OWC Solutions on Display:

- OWC Thunderbolt 5 Dock ($329.99) - a single-cable hub that turns one port on your computer into 11 high-speed connections - powering devices, displays, storage, and networking all at once

- OWC Express 1M2 80G (from $219.00) - an ultra-fast USB4 portable NVMe SSD enclosure that delivers over 6000MB/s real-world speeds and works across Macs, PCs, tablets, and more - letting you build or upgrade your own high-performance drive in a pocket-sized form factor

- OWC Express 4M2 (from $239.99) - a four-slot USB4 NVMe enclosure that lets you build your own high-speed RAID storage with up to 3200MB/s performance across Macs and PCs

“ProFusion is one of our favorite events because it’s where real creators come to get hands-on - to touch the gear that powers their passion,” said Chris Kooistra, VP, Marketing, Other World Computing (OWC). “Whether you’re a filmmaker, photographer, or hybrid storyteller, today’s workflows demand more speed, more storage, and more reliability than ever. With Thunderbolt 5, USB4, and our latest Atlas and Express solutions, we’re giving creatives the power to work faster in the field, safer at home, and with total confidence no matter where inspiration leads.”

Don’t Miss Chris Hau Live on Stage

Canadian filmmaker and OWC Ambassador Chris Hau will share how he restructured his creative workflow from cloud dependency to a faster, safer hybrid approach using OWC hardware and software.

- Title: “Workflow Reboot: From Cloud Storage to Hybrid Systems with OWC Solutions with Chris Hau”

- When & Where: November 5, 5:30 – 6:15 PM, Main Stage B

- About the Talk: As creative professionals, we often rely on cloud drives to store, share, and collaborate - but what happens when that cloud storage no longer feels fully reliable, cost-effective, or performance-friendly? In this session, Chris Hau will walk you through how he reimagined his digital workflow, shifting from pure cloud storage toward a more resilient, hybrid model that combines cloud, work-fast local storage, and durable physical backups. You’ll learn: How to audit your current cloud storage: what files really need to stay online, what can be archived, and what really should live on fast local storage or physical drives. - A workflow blueprint: from capture → ingest → active edits → versioning → final export → archive. - Concrete use-cases with OWC solutions: how devices like their portable & desktop external SSDs, network-attached storage (NAS), and archive/tape solutions fit into each phase of your workflow. - Best practices for migrating large amounts of data: how to structure data, verify integrity (checksums, etc.), plan for redundancy, and avoid pitfalls (like partial uploads, version mismatches, unexpected costs). You’ll leave this session with a concrete plan to move toward a storage workflow that’s fast, safe, and fits both your creative needs and your peace of mind.

- About the Speaker: Chris Hau is a Canadian filmmaker, photographer, and digital creator recognized for his engaging presence on YouTube and Instagram. Blending storytelling, travel, tech, and auto content, Chris has collaborated with leading brands including Mercedes-Benz, Adobe, Fujifilm, Insta360, and Artlist, along with many others over the years. With a distinctly Canadian voice and perspective, he travels the world creating cinematic visuals, gear reviews, and educational content that inspire and equip a global community of creatives.

To learn more about ProFusion Expo 2025, please visit: https://profusionexpo.com/ – registration is FREE!

About Other World Computing (OWC)

Founded in 1988, Other World Computing (OWC®) is a trusted leader in high-performance storage, docks, and memory card solutions that empower professionals in video and audio production, photography, and business with the tools to maximize the performance and reliability of their workflows seamlessly. OWC’s professional-grade storage, expansion, media cards, docks, and connectivity, as well as its apps and accessories, are built to last by the people who use them: creatives, businesses, and consumers. For further information, please visit www.owc.com. OWC can also be found on LinkedIn and X.

©2025 Other World Computing (OWC). All other brand and product names contained in this announcement may be trademarks or registered trademarks of their respective holders.

​​Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.

“ProFusion is one of our favorite events because it’s where real creators come to get hands-on - to touch the gear that powers their passion,” said Chris Kooistra, VP, Marketing, Other World Computing (OWC).

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