TraXtion, a leader in AI-powered vehicle inspection technology, today announced it will be exhibiting at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, November 4-7, 2025. The company will showcase its innovative product lineup designed to boost service sales, improve operational efficiency, and enhance customer trust for the automotive aftermarket.

“The SEMA Show is the premier venue for showcasing innovation that drives the future of the automotive aftermarket,” said Brad Kokesh, President and COO of TraXtion. “Our solutions are engineered to turn every vehicle interaction into a transparent, profitable, and reliable experience. We invite all attendees, distributors, and service providers to stop by our booth to see live demonstrations of how our AI-driven systems are setting a new standard for customer service and shop efficiency.”

At the show, TraXtion will feature its core suite of solutions: TreadSpecX, DamageSpeX, and WheelSpec. These products utilize advanced imaging and AI to provide instant, high-accuracy digital inspections of vehicle components—from tire tread depth and alignment to body damage—giving service advisors the data they need to upsell necessary repairs with unprecedented transparency.

TraXtion is also proud to announce that two of its cutting-edge solutions, GrooveSpec (part of the TreadSpecX tire technology family) and DamageSpeX, have been selected for inclusion in the prestigious SEMA New Product Showcase. This recognition highlights the revolutionary impact TraXtion’s technology is having on the speed and accuracy of the aftermarket service experience.

To learn more, attendees can visit TraXtion at booth 42262 in the Global Tire Expo, South Hall, to experience live demonstrations of the full line of intelligent inspection solutions and to speak with the TraXtion team about how to implement these systems into their workflow.

About TraXtion

TraXtion has provided customers with state-of-the-art optic tire diagnostic systems that have revolutionized tire management and loyalty for over a decade. TraXtion prides itself on its expertise and commitment to excellence by constantly innovating and evolving solutions to provide the best possible experience for dealers, partners and customers. To learn more, visit www.traxtion.com.

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Our solutions are engineered to turn every vehicle interaction into a transparent, profitable, and reliable experience.