Salt Lake City, Utah - Black Slate Partners announced the implementation of a new brand structure, introducing Stratus Roofing as its premier luxury division and showcasing an updated identity for their established On Top Roofing brand. The initiative represents a key milestone in the company’s unified vision for sustainable expansion.
The rebranding underscores Black Slate Partners’ commitment to strategically aligning their portfolio of roofing companies with the evolving needs of homeowners and builders throughout Utah. The refined brand identities reflect the company’s dedication to operational excellence, as well as their pursuit of roofing market leadership for the brands they acquire and expand.
Stratus Roofing launches as the organization’s high-end brand, specializing in architecturally sophisticated and design-driven roofing systems for luxury custom homes. On Top Roofing remains Black Slate’s flagship residential brand, delivering trusted, high-quality roofing solutions at accessible price points. Formerly independent companies, including Valley View Roofing, are now fully integrated under the On Top Roofing name to ensure consistency, efficiency, and brand cohesion across markets.
“Our refreshed brands reflect the craftsmanship and commitment to excellence that our customers expect,” said Brian Goldhardt, CEO of Black Slate Partners. “By aligning our identity across divisions, we’re strengthening our promise to deliver world-class roofing solutions while honoring the legacies that brought us here.”
Through its new brand framework, Black Slate Partners reinforces its position as a strategic partner for roofing businesses seeking expansion, operational expertise, and legacy preservation. The unified structure equips the company to meet the evolving demands of the roofing industry with precision and purpose.
About Black Slate Partners
Invested in Roofing. Committed to Legacy.
Black Slate Partners is a strategic growth partner for roofing companies seeking to scale, innovate, and preserve what they've built. Based in Utah, we provide capital, operational systems, sales support, marketing, and back-office infrastructure to streamline growth and ensure long-term financial stability.
Guided by our mission to become the Mountain West’s most trusted roofing company by 2028, we operate with a commitment to integrity, innovation, teamwork, fact-based decisions, and clear communication. Through intentional acquisitions and world-class systems, Black Slate Partners helps roofing businesses grow sustainably — without losing what makes them great.
About Stratus Roofing
Define the Skyline with Custom Roofing.Stratus Roofing sets a higher standard in luxury roofing by delivering custom solutions built with premium materials and exceptional craftsmanship, serving homeowners who value both design and durability, Stratus partners with architects, designers, and clients to create bespoke roofs that elevate curb appeal and withstand extreme conditions. Known for its trusted reputation and expertise in the luxury market, Stratus Roofing provides reliability, professionalism, and lasting performance.
About On Top Roofing
Affordable Roofing. Lasting Protection.On Top Roofing delivers affordable, long-lasting roofing solutions with reliable service and genuine care. Focused on protecting what matters most, the company offers flexible financing and budget-friendly maintenance plans using high-quality materials for maximum value. With hassle-free installations and detailed workmanship, On Top Roofing ensures every project is completed with excellence. As a company rooted in each community it serves, On Top builds lasting relationships and trust.
Media Contact
Company Name: Black Slate Partners
Contact Person: Brock Ballard
Email: Send Email
Country: United States
Website: https://blackslatepartners.com/
