Skip to main content

3 unpopular stocks with questionable fundamentals

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

WSM Cover Image

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

At StockStory, we look beyond the headlines with our independent analysis to determine whether these bearish calls are justified. That said, here are three stocks where the skepticism is well-placed and some better opportunities to consider.

Williams-Sonoma (WSM)

Consensus price target: $248.45 (-0.6% implied return)

Started in 1956 as a store specializing in French cookware, Williams-Sonoma (NYSE: WSM) is a specialty retailer of higher-end kitchenware, home goods, and furniture.

Why Does WSM Fall Short?

  1. Products have few die-hard fans as sales have declined by 1.1% annually over the last three years
  2. Store closures are a headwind for growth and suggest it’s rightsizing operations to optimize sales at existing locations
  3. Earnings per share lagged its peers over the last three years as they only grew by 6.4% annually

Williams-Sonoma’s stock price of $250.04 implies a valuation ratio of 25.5x forward P/E. Check out our free in-depth research report to learn more about why WSM doesn’t pass our bar.

CME Group (CME)

Consensus price target: $316 (3.1% implied return)

Born from the Chicago Mercantile Exchange founded in 1898 as a butter and egg trading venue, CME Group (NASDAQ: CME) operates the world's largest derivatives marketplace where traders can buy and sell futures and options contracts across interest rates, equities, currencies, commodities, and more.

Why Are We Hesitant About CME?

  1. Sales trends were unexciting over the last two years as its 7.4% annual growth was below the typical financials company
  2. Earnings growth over the last two years fell short of the peer group average as its EPS only increased by 9.6% annually

CME Group is trading at $306.45 per share, or 23.6x forward P/E. To fully understand why you should be careful with CME, check out our full research report (it’s free).

Western Union (WU)

Consensus price target: $6.63 (6.8% implied return)

With a history dating back to 1851 when it began as a telegraph company, Western Union (NYSE: WU) is a global money transfer service that enables consumers and businesses to send funds across borders and currencies, typically within minutes.

Why Do We Think WU Will Underperform?

  1. Annual sales declines of 4.3% for the past five years show its products and services struggled to connect with the market during this cycle
  2. Earnings per share have dipped by 5.3% annually over the past five years, which is concerning because stock prices follow EPS over the long term

At $6.21 per share, Western Union trades at 4.5x forward P/E. Read our free research report to see why you should think twice about including WU in your portfolio.

High-quality stocks for all market conditions

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don’t just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn’t over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,552% between June 2020 and June 2025). Find your next big winner with StockStory today.

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Recent Quotes

View More
Symbol Price Change (%)
AMZN  249.09
+0.00 (0.00%)
AAPL  343.91
+0.00 (0.00%)
AMD  531.28
+0.00 (0.00%)
BAC  50.52
+0.00 (0.00%)
GOOG  314.19
+0.00 (0.00%)
META  630.56
+0.00 (0.00%)
MSFT  532.60
+0.00 (0.00%)
NVDA  216.00
+0.00 (0.00%)
ORCL  126.06
+0.00 (0.00%)
TSLA  391.62
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.