Russell Brunson, founder of Secrets of Success, released a private ClickFunnels and Prime Mover collection to the wider community in a one-time event.
Boise, ID (PRUnderground) June 2nd, 2026
Russell Brunson, founder of the personal development platform Secrets of Success, opened his private warehouse of ClickFunnels and Prime Mover merchandise. The limited, one-time release included apparel, books, backpacks, notebooks, and other items.
Brunson built ClickFunnels into a business marketing software company that reached over $100 million in revenue within its first five years before founding Secrets of Success as a personal development platform for entrepreneurs, creators, and high achievers. The warehouse collection drew from apparel and goods tied to both brands, much of it only seen at in-person events. Members had been requesting access to specific designs and editions for years.
“We asked ourselves what good all this stuff was just sitting in our warehouse. That’s when we decided our community should have it,” said Brunson. “But we never could have predicted this response. Within hours, things were selling out.”
Brunson made the collection available exclusively through the dedicated website PrimeMover.Store. Brunson takes the same approach with his curated online library on mindset, success, and business classics, through his Secrets of Success book club community and weekly virtual book discussions. The brand has built its identity around access to materials that are difficult or impossible to find elsewhere.
Readers interested in the remaining merchandise can still visit PrimeMover.Store to browse remaining inventory. To learn more about the community and gain access to its rare resources, visit SecretsofSuccess.com.
About Secrets of Success
Started by digital marketer Russell Brunson, the Secrets of Success online library on mindset helps entrepreneurs learn strategies and tools taught by legendary authors like Napoleon Hill for focus and success.
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Original Press Release.
