Co-Founder Fahad Alessa shares the strategy behind one of the region's most ambitious integrated experiences platforms across events, media, and sports, and its vision for Vision 2030 and beyond.
-- Next Level International, a premier event management company in Saudi Arabia, is stepping into the global spotlight with the release of Co-Founder Fahad Alessa's latest appearance on the Xraised podcast. The episode, titled Building Saudi Event Excellence, offers a candid and strategic look at the vision, values, and long-term ambition behind one of the Kingdom's fastest-growing creative enterprises.
A seasoned executive with over 14 years of leadership across banking, investment, and venture building, Fahad brings rare strategic depth to a company that has become an active contributor to Saudi Arabia's cultural transformation. In this episode, he outlines what has always distinguished Next Level: an experience-first philosophy that fuses creative direction, operational excellence, and integrated strategy, delivered by a team that combines homegrown Saudi talent with world-class international expertise.
A Corporate Event Management Company Built on Culture and Creativity
Founded in 2018, Next Level International has completed over 1,100 services for more than 140 clients, including government ministries and major private sector organisations. But what sets the company apart goes far beyond scale. Where others in the corporate event management space focus on logistics, Next Level leads with creativity, producing experiences that are not only operationally precise but culturally resonant and aligned with client objectives.
Fahad emphasizes that what differentiates Next Level is its ability to move beyond execution into experience design, integrating storytelling, production, and audience engagement into a scalable approach.
"Our strength comes from combining Saudi talent with international expertise," Fahad explains in the episode. "It allows us to deliver experiences that are authentically rooted in Saudi identity while meeting the highest global standards."
That philosophy runs through every project Next Level produces, from large-scale cultural activations and brand experiences to government-backed productions. With a full-service offering spanning strategy, branding, marketing, and production, the company has positioned itself as a strategic and creative partner, rather than a traditional event supplier, with an increasing focus on delivering integrated, end-to-end experiences.
Event Management and Vision 2030: Building Next Level’s Global Stage
A central thread of the conversation is Next Level's deep alignment with event management and Vision 2030. Fahad articulates with conviction that events and entertainment are not peripheral to the Kingdom's transformation; they are central to it.
As Saudi Arabia accelerates its investment in tourism, quality of life, and global cultural positioning, Next Level is building the capabilities and infrastructure to deliver large-scale, high-impact experiences.
The company's growing involvement in sports events in Saudi Arabia further underscores this ambition. With current projects connected to the AFC Asian Cup and a broader strategic focus on major sporting ecosystems, Next Level is positioning itself at precisely the moment the Kingdom is advancing toward hosting the FIFA World Cup, one of the most significant sporting events on the planet.
Sports Events, Saudi Arabia, and the Race to Global Recognition
Fahad's vision for Next Level's role in sports events across Saudi Arabia is both timely and expansive. As the Kingdom continues to host international sporting activations of increasing scale and prestige, Next Level is building the capability and relationships to become a central delivery partner, not just an operator, but a contributor to how Saudi Arabia presents itself to the world through sport, media, and live experience.
The company’s growing involvement in projects connected to the AFC Asian Cup reflects this direction, as it continues to build capabilities aligned with future global events such as the FIFA World Cup.
That ambition extends well beyond the region. Fahad's long-term goal is clear: to build Next Level into a leading international platform, expanding into media, cultural programming, and sporting activations while continuously raising the standard for what world-class event management in Saudi Arabia looks like on the global stage.
“Our ambition is to grow into a leading regional player with a strong international presence,” Fahad says.
“Not only delivering events, but creating experiences in media, culture, and sport, and positioning Saudi Arabia where it belongs: at the centre of the global stage.”
Listen Now
The full episode is available now on Xraised across all major platforms. To learn more about Next Level International and explore their work, visit nextlevel.com.sa.
About Next Level International
Next Level International is Saudi Arabia's trusted partner for world-class events and creative experiences. Since 2018, the company has delivered over 1,100 services to more than 140 clients across government, private sector, and international institutions. Specialising in event management, strategy, branding, marketing, and production, Next Level combines Saudi talent with global expertise to create experiences that are bold, culturally relevant, and built to last, with a growing focus on integrated, large-scale experiences.
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