The Azerbaijani bank will use Netmera's data analytics and customer engagement capabilities to track mobile app behavior and build automated customer journeys at scale.
-- Netmera, an AI-powered customer data & engagement platform serving financial services, telecom, media, and retail companies across Türkiye, MENA, and international markets, today announced that Bank of Baku has selected Netmera as its customer engagement platform.
The partnership marks another customer win in Azerbaijan and reflects the platform's growing traction in the region's banking sector.
Bank of Baku will deploy Netmera's Data Collection & Analytics module to map customer behavior across its mobile app, capturing event data, funnel drop-offs, retention trends, and user paths in real time.
Those behavioral signals feed directly into the Customer Experience & Engagement module, enabling the bank's teams to build automated journeys, targeted segments, and deliver real-time, behavior-based campaigns through mobile push notifications, in-app messaging and location-based engagement.
Nijat Musayev, Director of the Digital Banking department at Bank of Baku, said: “We needed a platform that could give us a clear view of how customers move through our app and let us act on that data quickly. Netmera gives us exactly that: behavioral tracking and funnel analysis, automated journeys, and push campaigns, all in one place. We look forward to building personalized experiences our customers will notice."
Netmera's unified architecture means Bank of Baku can move from insight to execution without switching tools. A single platform handles data collection, segmentation, automation, channel delivery, and analytics.
Ahmet Basaran, CEO at Netmera, said: “We are excited to partner with Bank of Baku as they continue to advance their vision of 'Close to You Digital Banking.' Their choice reflects what financial institutions across the region are looking for: a platform that connects behavioral data to real-time customer interactions without requiring a separate analytics stack or integration overhead. We are proud to support Bank of Baku's digital transformation and see strong momentum for Netmera across Azerbaijan's banking sector."
Bank of Baku joins brands including Turkcell, DenizBank, beIN CONNECT and Avis Türkiye on the Netmera platform.
About Netmera
Netmera is an AI-powered customer data and engagement platform. It gives marketing, CX, and product teams the tools to collect customer data, run personalized campaigns across channels such as mobile push, in-app messaging, pop-ups, email, SMS, and WhatsApp, and measure the results, without routing every task through IT.
Trusted by enterprises including Turkcell, DenizBank, beIN CONNECT and Avis Türkiye, Netmera helps brands increase conversion, retention, and lifetime value through real-time, personalized experiences.
About Bank of Baku
Established in 1994, Bank of Baku OJSC is a financial institution in retail banking and digital financial services. Operating under the philosophy of "Banking Close to You" the bank serves individual and corporate customers through its extensive branch network and innovative digital solutions.
In 2011, Bank of Baku promoted mass card usage in Azerbaijan with the launch of its Bolkart project, which is currently used by hundreds of thousands of cardholders. Bank of Baku's key priority is proximity to customers and their daily financial needs, with a particular focus on the retail segment and digital service delivery.
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Name: Mujde Karakaya
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Organization: Netmera
Website: https://www.netmera.com
Release ID: 89206837
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