Skip to main content

America’s Rare Earth Comeback Is Gathering Serious Momentum

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

FN Media Group Presents Oilprice.com Market Commentary

 

New York, NY – July 31, 2026 – This is where China’s rare earth magnet monopoly ends. REalloys (ALOY) has signed a strategic agreement with permanent magnet manufacturer JS Link to develop one of the first fully integrated non-Chinese rare earth magnet platforms, bringing together feedstock, separation, metallization, and permanent magnet manufacturing under a single North American industrial strategy.  Companies mentioned in today’s commentary includes:  Realloys Inc. (ALOY), Apple Inc. (NASDAQ: AAPL), Microsoft Corporation (NASDAQ: MSFT), General Motors Company (NYSE: GM), Western Digital Corporation (NASDAQ: WDC), NVIDIA (NASDAQ: NVDA).

 

Permanent magnets power guided missiles, fighter aircraft, submarines, industrial robots, electric vehicles, AI infrastructure, and wind turbines. China manufactures the overwhelming majority of them, giving Beijing extraordinary leverage over industries now driving military modernization, advanced manufacturing and the global energy transition. The agreement creates a path to manufacturing American rare earth magnets entirely on American soil.

 

Rebuilding North America’s rare earths supply chain is now moving at breakneck speed.  Only weeks ago, REalloys was selected by the U.S. Army for exclusive negotiations to develop heavy rare earth processing facilities at the Tooele Army Depot in Utah, placing the company at the center of Washington’s effort to rebuild domestic rare earth processing and ahead of the Department of Defense’s January 1, 2027, ban on Chinese-origin rare earth magnets. Today’s announcement carries that strategy one step further, extending it beyond processing into finished magnet manufacturing.

 

The U.S. Army project established the processing backbone. JS Link adds permanent magnet manufacturing. Together, they place every major stage of rare earth production–from feedstock through finished magnets–inside a single American industrial platform.

 

“In rare earths, strategic advantage belongs to the country that builds the magnets. That’s the capability we’re building here in the United States,” REalloys CEO Lipi Sternheim told Oilprice.com.

 

Building the Most Important Industrial Base of the Century

 

The JS Link agreement adds the final manufacturing capability. REalloys had already assembled much of the industrial chain, securing feedstock, rare earth processing, and heavy rare earth metallization before moving into permanent magnet manufacturing.

 

The center of that buildout is Saskatchewan. REalloys committed approximately $20.6 million to expand the Saskatchewan Research Council’s rare earth processing facility, securing preferred rights to up to 80% of its expanded output, including neodymium-praseodymium metal and separated dysprosium and terbium oxides. Commercial production is targeted to begin in early 2027.

 

Separated oxides are still an intermediate product. Before they can become permanent magnets, they must first be converted into high-purity metals, alloyed, and then manufactured into finished magnets.

 

REalloys is building that next stage as well. The company is funding a dedicated heavy rare earth metallization facility that will convert dysprosium and terbium oxides into metals, creating what is expected to become the largest heavy rare earth metallization operation outside China.

 

The first qualification-scale materials are expected in the fourth quarter of 2026. That would place North American-produced dysprosium, terbium and NdPr into customers’ hands for evaluation ahead of commercial production, moving the project from industrial construction into the final stage before commercial sales. And feedstock is already secured. REalloys (ALOY) holds a definitive long-term offtake agreement for 15% of Phase 1 production from Critical Metals’ Tanbreez project in Greenland, a strategic alliance and offtake commitment tied to the Sheep Creek rare earth deposit in Montana, and a proposed supply framework with Ramaco Resources for coal-hosted rare earth material from the Brook Mine platform in Wyoming.  And the company continues to pursue additional supply from domestic and allied sources.

 

The Front-Line of Defense for an All-Out Industrial War

 

American rare earth companies are now operating under the assumption that access to Chinese materials can disappear overnight. Beijing is now trying to police Chinese-origin materials after they leave China. Its latest export controls prohibit foreign companies and individuals worldwide from supplying designated American firms with certain dual-use products, including rare earth producer MP Materials and rare earth magnet manufacturer USA Rare Earth.

 

This is not simply about blocking exports from Chinese companies. Beijing instructed organizations and individuals worldwide to suspend existing transactions and stop transferring designated Chinese-origin dual-use materials to the targeted American firms.

 

In effect, the restrictions follow the material itself rather than the exporter, an approach that gives Beijing another layer of influence over global supply chains built around Chinese processing.  China’s Commerce Ministry justified the move on national security grounds, describing it as a response necessary to protect China’s strategic interests and fulfill its international non-proliferation obligations. That puts pressure on every Western supply chain still dependent on Chinese processing, metallization, or magnet manufacturing.

 

For most of the past three decades, the United States assumed global supply chains would remain open regardless of geopolitical tensions. But now, export controls, procurement rules, sanctions, and investment restrictions are becoming permanent features of the industrial economy.

 

In that environment, companies capable of producing defense-qualified rare earth materials entirely within North America occupy a different place in the industrial landscape than they would have only a few years ago.  They are no longer simply suppliers. They are becoming part of the infrastructure supporting the next generation of American defense manufacturing.

 

An integrated American rare earth industry is now taking shape years faster than anyone expected. An industrial base that took China decades to build is now being reconstructed across North America in just a few years, and REalloys is now part of the frontline of defense in the biggest industrial war of our time.

 

Other companies working on fighting China’s rare earth dominance:

 

Apple (AAPL) has emerged as the clear leader among big tech companies in rare earth magnet recycling, having pioneered the use of recycled rare earth elements in consumer electronics as far back as 2019, when it introduced them in the Taptic Engine of the iPhone 11. Today, nearly all magnets across Apple’s device lineup are made with 100% recycled rare earth elements, a milestone the company has nearly achieved across its entire portfolio.

 

In July 2025, Apple formalized its commitment with a landmark $500 million partnership with MP Materials, the only fully integrated rare earth producer in the United States, to source American-made recycled rare earth magnets for hundreds of millions of Apple devices.

 

Microsoft (MSFT) has taken a multi-pronged approach to rare earth recycling, targeting the enormous volume of hard disk drives retired from its global Azure data center infrastructure. In April 2025, Microsoft announced a pilot program in collaboration with Western Digital, Critical Materials Recycling, and PedalPoint Recycling that successfully processed approximately 50,000 pounds of shredded end-of-life hard drives, recovering rare earth elements such as neodymium, praseodymium, and dysprosium — along with gold, copper, aluminum, and steel — using an acid-free chemical process.

 

Beyond its data center recycling efforts, Microsoft has embedded rare earth recycling into its Surface hardware product line, with new Surface Copilot+ PCs now featuring 100% recycled rare earth metals in their magnets. The company operates six global Circular Centers and achieved a 90.9% reuse and recycling rate for its Azure hardware in FY2024, exceeding its 2025 target ahead of schedule.

 

General Motors (GM) has been one of the earliest and most strategically significant automotive partners in the domestic rare earth magnet supply chain, entering into a long-term agreement with MP Materials in December 2021 to source U.S.-produced rare earth magnets for its Ultium Platform electric vehicle motors. The partnership covers GM’s expanding EV lineup — including the GMC HUMMER EV, Cadillac LYRIQ, and Chevrolet Silverado EV.

 

GM and MP Materials have also committed to exploring novel end-of-life, closed-loop recycling approaches that would eventually allow rare earth materials from retired EV motors to be recovered and reprocessed into new magnets. In addition, GM Ventures has invested in Niron Magnetics, a startup developing a rare-earth-free magnet technology based on iron nitride, as a hedge to further reduce dependence on critical minerals.

 

Western Digital (WDC), one of the world’s largest hard disk drive manufacturers, has taken a leading role in developing scalable rare earth recovery from its own products at end of life. In April 2025, Western Digital announced a successful at-scale pilot program conducted in collaboration with Microsoft, Critical Materials Recycling, and PedalPoint Recycling, in which approximately 50,000 pounds of shredded end-of-life hard drives were processed using an environmentally friendly, non-acid chemical extraction method to recover rare earth oxides alongside gold, copper, aluminum, and steel.

 

Western Digital views this initiative as a blueprint for transforming the global HDD recycling industry, with the potential to significantly offset U.S. dependence on virgin rare earth mining when scaled worldwide. By partnering with downstream processors and data center operators, Western Digital is helping to establish a feedstock network that feeds recovered rare earths back into the U.S. supply chain for applications in electric vehicles, wind turbines, and advanced electronics.

 

NVIDIA (NASDAQ: NVDA) is currently less about “using” rare earths and more about “transforming” how they are extracted. At CES 2026, they doubled down on their partnership with Caterpillar, revealing a fleet of autonomous mining machines powered by the NVIDIA Jetson Thor platform. These machines use edge-AI to perform real-time mineral sorting, identifying high-grade rare earth ores at the point of extraction. This reduces the energy-intensive processing of waste rock, making domestic mining more economically viable against lower-cost overseas rivals.

 

The company’s stock remains the absolute heavyweight of the AI era, though early 2026 has seen some “AI fatigue” sell-offs as the market waits for the full rollout of the Vera Rubin architecture. Despite this, NVIDIA’s data center revenue continues to defy gravity, largely because their chips are the mandatory “toll booth” for every major AI project. Their software ecosystem, specifically Omniverse, is also being used by mineral refiners to create digital twins of separation facilities, optimizing the complex chemical processes needed to reach 99.9% purity for rare earth oxides.

 

Beyond the software, NVIDIA’s high-performance hardware—like the Blackwell and the upcoming Rubin GPUs—relies on high-speed networking and storage that utilize precision neodymium magnets. However, NVIDIA’s real market-moving power is in its “AI Factory” concept. By automating the mining sector, they are effectively providing the brainpower that helps the West rebuild a critical mineral supply chain that was almost entirely lost to international competitors over the last three decades.

 

By. Charles Kennedy

 

The AI boom is triggering an unexpected and unprecedented bull run in natural gas and power  stocks. If you aren’t paying attention to the energy demands of data centers, you will miss the biggest energy story of the decade. The smart money is already quietly moving into the few companies prepared to power the trillion-dollar AI machine.

 

Oilprice Intelligence brings you the inside view on where the next gains will come from, breaking down the market’s biggest growth driver with analysis from veteran oilmen and experts. Click here to get this crucial intel for free

 

FORWARD LOOKING STATEMENTS
This publication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. The Publisher notes that statements contained herein that look forward in time, which include everything other than historical information, involve risks and uncertainties that may affect the companies’ actual results of operations. Factors that could cause actual results to differ include, but are not limited to, changing governmental laws and policies concerning, among other things, recreational and medical cannabis sales, success of the company’s proprietary technology, the size and growth of the market for the company’s products and services, the company’s ability to fund its capital requirements in the near term and long term, pricing pressures, etc.

 

IMPORTANT NOTICE AND DISCLAIMER
Neither the author nor the publisher, Oilprice.com, was paid to publish this communication concerning REalloys (ALOY). The owner of Oilprice.com owns shares and/or stock options of the featured company and therefore has an incentive to see the featured company’s stock perform well. The owner of Oilprice.com may buy or sell shares of the featured company at any time including at or near the time you receive this communication. This share ownership should be viewed as a major conflict with our ability to be unbiased. This is why we stress that you conduct extensive due diligence as well as seek the advice of your financial advisor or a registered broker-dealer before investing in any securities.

 

This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security. Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position. The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser. This communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company’s SEC, SEDAR and/or other government filings. Investing in securities is speculative and carries a high degree of risk. Past performance does not guarantee future results. This communication is based on information generally available to the public and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher cannot guarantee the accuracy or completeness of the information.

 

INDEMNIFICATION/RELEASE OF LIABILITY
By reading this communication, you acknowledge that you have read and understand this disclaimer, and further that to the greatest extent permitted under law, you release the Publisher, its affiliates, assigns and successors from any and all liability, damages, and injury from this communication. You further warrant that you are solely responsible for any financial outcome that may come from your investment decisions.

 

TERMS OF USE
By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here http://oilprice.com/terms-and-conditions If you do not agree to the Terms of Use http://oilprice.com/terms-and-conditions, please contact Oilprice.com to discontinue receiving future communications.

 

INTELLECTUAL PROPERTY
Oilprice.com is the Publisher’s trademark. All other trademarks used in this communication are the property of their respective trademark holders.  The Publisher is not affiliated, connected, or associated with, and is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks.

 

This press release was distributed on behalf of REalloys (ALOY)

 

DISCLAIMER:  OilPrice.com is Source of all content listed above.  FN Media Group, LLC (FNM), is a third party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated in any manner with OilPrice.com or any company mentioned herein.  The commentary, views and opinions expressed in this release by OilPrice.com are solely those of OilPrice.com and are not shared by and do not reflect in any manner the views or opinions of FNM.  FNM is not liable for any investment decisions by its readers or subscribers.  FNM and its affiliated companies are a news dissemination and financial marketing solutions provider and are NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and may NOT sell, offer to sell or offer to buy any security.  FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty four hundred dollars by REalloys to distribute this release on behalf of the company.  #tickertagpressreleases #pressrelease #stockalerts

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNM undertakes no obligation to update such statements.

Contact Information:

Media Contact e-mail:  editor@financialnewsmedia.com

U.S. Phone: +1(561)486-1799

 

OilPrice.com

+44 203 239 4080

info@oilprice.com

 

SOURCE: Oilprice.com

The post America’s Rare Earth Comeback Is Gathering Serious Momentum appeared first on Financial News Media.

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Recent Quotes

View More
Symbol Price Change (%)
AMZN  235.50
+0.00 (0.00%)
AAPL  333.43
+0.00 (0.00%)
AMD  485.39
+0.00 (0.00%)
BAC  61.73
+0.00 (0.00%)
GOOG  333.68
+0.00 (0.00%)
META  539.03
+0.00 (0.00%)
MSFT  451.10
+0.00 (0.00%)
NVDA  195.04
+0.00 (0.00%)
ORCL  127.56
+0.00 (0.00%)
TSLA  308.85
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.