Roku, the #1 Selling TV Operating System in the U.S. and Mexico, Celebrates 10 Years of Roku TV

Roku TV now features more than 25 global TV partners, bringing best-in-class streaming to millions

This year, the Roku TV program, which features the #1 TV streaming platform in the U.S.*, is marking 10 years of providing an exceptional streaming experience. Since its launch in 2014, the Roku TV licensing program has expanded exponentially, now including models from over 25 global TV partners with a wide range of 2k to 8k to OLED models in a variety of sizes, as well as Roku-branded TVs that launched in early 2023.

The company’s focus on delivering a seamless, best-in-class streaming experience at competitive prices has made Roku the #1 selling TV operating system in the U.S. and Mexico**, while providing partners an innovative smart TV platform that consumers love.

“From the very beginning, we envisioned a world where TV fans could enjoy their favorite content on their own terms, on their preferred brand without any hassle,” said Mustafa Ozgen, President, Devices, Products and Technology, Roku. “As we celebrate this incredible milestone of 10 years of the Roku TV program, we look forward to continuing to innovate alongside our partners, to deliver the best possible streaming experience to households worldwide.”

As global streaming continues to rise, Roku customers have viewed 100 billion streaming hours on a trailing 12-month basis and averaged 3.9 streaming hours a day per active account (as of Q3 2023).

With this 10-year milestone, Roku is also celebrating the work of Roku’s Picture Quality (PQ) and Audio Innovation teams. These teams focus on creating high-performance features and technologies, such as Roku Smart Picture, coming in spring 2024, that elevate picture and audio quality for all Roku platforms. With a goal of making a superior viewing experience widely accessible to consumers, their work gives Roku TV viewers a high-level experience of simplicity and delight through technology.

With the addition of Roku’s own Roku Select and Plus series in 2023, the Roku TV family continues to grow and evolve to the delight of the consumer — and more is coming in spring 2024, with the newly announced Roku Pro Series.

*By hours streamed (Hypothesis Group: Q4 2023)

**Source: Circana, Retail Tracking Service, Unit Sales, January-November 2023 YTD combined

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of the Roku TV program, including the Roku Pro Series, our commitment to innovation, and the features and benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2022 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2023. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.

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