Midol® by Bayer Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Celebrating 10 years of Innovation by Design, the 2021 honorees include nearly 600 projects, products and services from Nike, Verizon, Microsoft and others

Midol®, the No. 1 period relief brand¹ by Bayer, received an honorable mention in the Graphic Design category in Fast Company’s 2021 Innovation by Design Awards for the brand’s redesign in 2020.

The 10th anniversary of the awards, which can be found in the October 2021 issue of Fast Company, recognize people, teams and companies that transform businesses, organizations and society through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business and innovation, recognizing the people, companies and trends that have steadily advanced design to the forefront of the business conversation.

“The Midol brand, which was first introduced in 1911, went through a bold overhaul and relaunched with a new identity including brand colors, logos and imagery,” said Chris Padain, head of Design, Bayer Consumer Health. “Through our team’s great work, Midol is now speaking to today’s consumer not just through updated visual elements, but also through a new message and purpose, demonstrating that it’s as relevant today as it was when it was first introduced.”

“Design is not just a beauty contest,” said Stephanie Mehta, editor-in-chief of Fast Company. “It’s something that can change the world and create solutions in a time when we face pressing global issues such as systemic racism, climate change, and a global pandemic. Many of these entries showcase these challenges while providing hope for the future through their steadfast commitment to elevate design.”

Honorees for the 2021 awards were selected in the following categories: Apps and Games; Cities; Data Design; Design Company of the Year; Experimental; Fashion and Beauty; Finance; General Excellence; Graphic Design; Health; Home; Learning; Mobility; Packaging; Products; Retail Innovation; Social Good; Spaces and Places; Sports and Recreation; Students; Sustainability; User Experience; Wellness; Workplace; Best Design Asia-Pacific; Best Design Europe, Best Design Middle East, and Best Design Africa; Best Design Latin America; and Best Design North America. New categories included Advertising, Branding, Impact, Materials, Pandemic Response, Real Estate, and Years in Business.

The judges included renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries were judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact and business impact.

Winners, finalists and honorable mentions are featured online and in the October issue of Fast Company magazine, on newsstands Sept. 28, 2021.

To see the complete list, go to: https://www.fastcompany.com/innovation-by-design/2021.

¹ No. 1 OTC brand based on highest dollar and unit sales in Period Category, IRI L52WK ending 05/16/21 Total US – MULO

ABOUT BAYER

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.com.

ABOUT FAST COMPANY

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.

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