NEW YORK, NY - April 6, 2026 (NEWMEDIAWIRE) - Search Atlas, an AI-powered digital marketing platform built for agencies and growth-focused teams, has announced a series of major updates to its OTTO SEO automation tool. The new releases, OTTO DeepFreeze, WordPress Plugin 2.5.0, and native CMS Connectors, directly respond to three recurring concerns among marketers using AI SEO tooling: what happens to site optimizations after a subscription ends, how reliably the platform handles complex site configurations, and how consistently changes are deployed across different content management system (CMS) environments.

"As AI-powered marketing automation matures as a category, marketers and agencies deserve platforms that meet a high standard of reliability and transparency," said Manick Bhan, Founder and CTO of Search Atlas.

OTTO DeepFreeze Feature

OTTO's newly introduced DeepFreeze feature allows SEO optimizations to remain active and deployed on a website even after a subscription has been canceled. Once the feature is turned on, all changes previously applied by OTTO, including technical SEO improvements such as schema markup and meta tags, continue to function on the site. DeepFreeze is available at no cost and does not require an active subscription to maintain. Users retain the ability to adjust or reverse any optimizations at any point in time.

"The work SEO agents do on a website should belong to that site and not to a billing cycle," Bhan added.

For agencies, DeepFreeze ensures that work delivered to clients remains in place regardless of changes in subscription status. For in-house marketing teams, it means that previously implemented SEO improvements are protected even when budgets shift or platforms change.

WordPress Plugin 2.5.0 Improves Setup and Stability

Search Atlas has released version 2.5.0 of its WordPress plugin, with a focus on simplifying the setup process and reducing the integration errors that were common in earlier versions. The update brings single sign-on authentication, enabling users to connect their Search Atlas account with a single click. The plugin now automatically detects and links the correct OTTO project for the associated domain, eliminating the manual process that previously involved API key entry and copying credentials.

A built-in connection status indicator confirms that the site and Search Atlas are properly synced before any deployment takes place. When WordPress debug mode is enabled, the plugin generates anonymous error logs that users can share with the support team for faster issue resolution. Agency users also benefit from automatic white-label branding sync across the plugin, with no additional configuration required.

Native Integration Across 10+ Platforms

The platform has also introduced a new CMS Connectors dashboard that supports authenticated, API-level integration between Search Atlas and more than 10 content management platforms. Supported platforms include Shopify, HubSpot, Wix, Contentful, GoHighLevel, Drupal, Joomla, Magento, and Salesforce.

These connectors establish a secure link between each external platform and Search Atlas, improving the accuracy of content detection in CMS environments that restrict access to public crawlers. Once a connection is established, Search Atlas's AI content tool is able to publish articles, create drafts, and populate SEO metadata fields directly within the connected CMS, removing the need for manual copying or reformatting of content.

All connectors are managed through the CMS Connectors dashboard found within Search Atlas account settings and can be added, removed, or reconfigured at any time without disruption.

Availability

OTTO DeepFreeze, WordPress Plugin 2.5.0, and CMS Connectors are all available now. Existing users can access DeepFreeze through their OTTO project settings, and the updated WordPress plugin is available through the standard WordPress plugin update process.

"These updates are our commitment to that standard, giving marketing teams the confidence to fully embrace agentic execution at scale knowing their work is protected, their integrations are stable, and the results they build are permanent," Bhan concluded.

About Search Atlas

Search Atlas, founded by Manick Bhan, is an AI-powered digital marketing software suite used by more than 6,000 brands worldwide, with white-label capabilities available for agencies. The platform includes tools for keyword research, site auditing, content optimization, backlink management, competitor analysis, rank tracking, local SEO, digital PR distribution, AI-assisted content development, and campaign execution. Together with its digital marketing agency, LinkGraph, the company provides an integrated solution designed to support organizations across the full marketing lifecycle.

Contact Information:

Search Atlas
368 9th Ave
New York, NY 10001
United States

Manick Bhan
+1-212-203-0986
https://searchatlas.com