Susquehanna today announced that it is prepared to facilitate hedging transactions related to the ongoing World Cup, with aggregate capacity of up to $500 million.

“The World Cup’s return to the United States for the first time in more than three decades has created extraordinary levels of fan engagement, viewership, and commercial activity across the sports ecosystem,” said Ric Best, Head of Prediction Markets at Susquehanna. “For sponsors, media and broadcast partners, hospitality providers, consumer brands, and other businesses with exposure tied to tournament outcomes, prediction markets can help manage measurable economic risks associated with teams advancing, winning, or otherwise triggering event-driven obligations. Those risks could include promotions, rebates, giveaways, or other customer incentives that can be impacted by team performance. This commitment demonstrates Susquehanna’s belief in prediction markets as an innovative tool for price discovery, hedging and risk management.”

Susquehanna is prepared to transact on World Cup-related outcomes for qualified institutional counterparties seeking to hedge or transfer event-driven commercial exposure. This may include exposure tied to remaining teams advancing through the knockout stage, winning the tournament, or triggering promotions, marketing campaigns, or other obligations linked to team performance.

All exchange transactions are to be executed on a CFTC-registered Designated Contract Market (DCM) and subject to applicable legal, regulatory, credit, market, and risk-management requirements.

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