THX Ltd., a globally renowned company founded by Hollywood greats specializing in high-fidelity audio and video tuning, certification, and technology, today announced it has expanded its global footprint to include new audio-video technology laboratories in Asia—THX Shenzhen and THX Taipei. These two different regional state-of-the-art facilities have been designed to provide THX® Certification and Tuned by THX™ services, as well as to support THX® Spatial Audio innovations. In addition, the company today announced that its THX Shenzhen lab has been approved by HDR10+ Technologies, LLC as an Authorized Test Center (ATC) for consumer electronics device manufacturers seeking HDR10+ and Eclipsa Audio certifications. The THX Shenzhen lab is the first facility in China that is an Authorized Test Center (ATC) for both HDR10+ and Eclipsa Audio.

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This expansion strengthens THX’s global testing, tuning, and immersive audio and video technology infrastructure. The new THX Shenzhen lab will support the rapidly growing ecosystem of HDR10+ enabled displays, projectors, monitors, and entertainment devices, and the growing demand for the open Eclipsa Audio standard for TVs and sound devices.

“We are pleased to announce new THX facilities in Shenzhen and also in Taipei, expanding our ability to support global consumer electronics device manufacturers with leading‑edge, THX high‑fidelity services and technologies,” said Tuyen Pham, chief executive officer, THX Ltd. “To further strengthen our offerings for device manufacturers, we have also added the expertise and achieved the approval to provide HDR10+ and Eclipsa Audio testing services. The THX Shenzhen lab, as the only Authorized Test Center in China for both HDR10+ and Eclipsa Audio, marks an important milestone and a natural extension to our commitment to advancing picture and sound quality standards and experiences for consumers worldwide.”

Expanding the HDR10+ Ecosystem & Elevating Global Standards in Picture Quality

HDR10+ is an enhanced version of HDR10 that leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame on displays. The result is an image that more closely represents the original creative intent of directors. Once a device is certified by an Authorized Test Center, the HDR10+ Technologies Certification and Logo program makes it easy for consumers to find devices, content and services that deliver this high quality HDR viewing experience.

The THX Shenzhen lab will conduct the full suite of HDR10+ certification protocols, including distribution device compliance, display performance measurement, metadata processing validation, HDR10+ ADVANCED and HDR10+ GAMING assessments. This work complements THX’s long‑standing methodology of conducting hundreds of tests to ensure devices reproduce audio and video with exceptional accuracy. Combined with HDR10+’s advanced luminance analysis and dynamic metadata workflow, manufacturers can deliver consumer experiences that preserve detail, accuracy, and creative intent across all lighting environments and content types. The HDR10+ Logo and Certification program has recently expanded support introducing HDR10+ ADVANCED in December 2025.

“For years, our organization has been in the forefront of testing and certifying thousands of HDR10+ devices at a dozen locations globally, to ensure the highest level of performance,” stated Bill Mandel, co-manager HDR10+ Technologies LLC. “Now thanks to THX LTD’s recent announcement, our partners located throughout Asia will be able to have their latest HDR10+ and Eclipsa Audio devices evaluated at one location, in the most timely and cost-effective manner possible.”

Eclipsa Audio, the New Open Standard for Immersive Audio and Playback

THX Shenzhen is also an Authorized Test Center for Eclipsa Audio. Being an ATC for Eclipsa Audio means THX is now an officially recognized third party facility authorized to perform the rigorous tests required for devices seeking to earn Eclipsa Audio certification.

Eclipsa Audio, based on the Immersive Audio Model and Formats (IAMF), is a leading-edge audio format designed to deliver immersive and adaptive audio experiences across various devices and platforms. It enables a rich, dynamic sound environment by allowing audio to adapt to different playback environments and user preferences, ensuring optimal sound delivery, whether on TV, soundbar, or other entertainment devices.

"At Google, we are committed to advancing open standards that elevate the media experience for everyone, and Eclipsa Audio, based on the Immersive Audio Model and Formats (IAMF), is a significant leap forward in bringing high-fidelity, adaptive sound to the ecosystem. By enabling audio to intelligently adapt to diverse playback environments—from TVs to soundbars—Eclipsa Audio ensures that users experience content exactly as the creators intended. We are thrilled to see THX Shenzhen become an Authorized Test Center, providing the rigorous validation necessary to bring this next-generation immersive audio technology to consumers worldwide," says Matt Frost, director of product management at Google.

How to get Certified: Gold Standards for Audio and Video Fidelity

For more than 40 years, THX Certification has represented the gold standard for audio and visual excellence, with THX engineers performing hundreds of tests to validate quality, performance, and consistency in top entertainment products. The new THX Shenzhen lab extends this mission by offering specialized testing and compliance services to meet both THX Certification standards, while also supporting HDR10+, the dynamic metadata HDR format delivering enhanced contrast, brightness optimization, and frame-by-frame tone mapping accuracy, and the emerging new open immersive audio standard from Eclipsa Audio.

Please inquire here https://www.thx.com/shenzhen-authorized-test-center, or reach out to THXATC@thx.com. Further information may also be found by visiting:

• THX Certification: https://www.thx.com/certification/
• HDR10+: https://hdr10plus.org/
• Eclipsa Audio Certification Program: https://eclipsamedia.org/

About HDR10+ Technologies, LLC

HDR10+ Technologies, LLC develops specifications for HDR10+ applications and operates a certification, licensing, and logo program. The technology is currently utilized, on a royalty-free basis, by numerous adopters, including source providers, display manufacturers, SoC fabricators, GPU makers, content/gaming companies, and tool vendors. To learn more about the HDR10+ consortium, license and logo program, please visit: www.hdr10plus.org/

About THX Ltd.

Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX^® Spatial Audio and patent rich THX AAA™ audio technologies, and world-class THX^® Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit THX.com, find us on Facebook, Instagram, X and LinkedIn.

THX, THX Spatial Audio, THX Certification, and the THX Logo are the property of THX Ltd., registered in the U.S. and other countries. All other trademarks and copyrights, including HDR10+, and Eclipsa Audio, are the property of their respective owners.

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THX Ltd. Debuts New Audio-Video Labs in Asia; Named Only Dual HDR10+ and Eclipsa Audio Authorized Test Center in China