The new Towne brand reflects the company’s evolution into an arrival through departure experience company and introduces Nexity by Towne, its next-generation parking and mobility technology platform

Towne Park today announced the evolution of its brand to Towne, reflecting the company’s transformation to an arrival through departure experience company that delivers exceptional parking and hospitality-focused solutions. In addition, the company introduced Nexity by Towne (Nexity), its fully integrated parking and mobility technology platform. By bringing together its best-in-class hospitality solutions and next-generation technology platform, Towne will deliver higher revenue performance, reduced operating costs, and exceptional service experiences that optimize asset value for clients across hospitality, healthcare, commercial, mixed-use, multifamily, retail, sports and entertainment, transportation, corporate, and municipal environments.

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 Towne Park announced the evolution of its brand to Towne, reflecting the company’s transformation to an arrival through departure experience company that delivers exceptional parking and hospitality-focused solutions.

“Our evolution to Towne reflects our proven leadership as a multi-service, multi-market provider of exceptional arrival through departure experiences, powered by the powerful combination of our people, operating platform, and innovative technology,” said Andrew Kerin, Chief Executive Officer of Towne. “Through strategic investments in technology, talent, and human capital infrastructure, and a relentless focus on consistent service excellence, we provide partners with the solutions, expertise, and technology they need to achieve stronger outcomes. These capabilities unlock greater value from our clients’ assets while creating seamless experiences for the consumers they serve.”

Central to this strategy is Towne’s proven ability to deliver exceptional experiences at scale that delight consumers and enhance brands. With the launch of Nexity by Towne, the company now also has a fully integrated parking and mobility technology platform that combines advanced parking access and revenue control (PARCS), guidance systems, a customizable mobile app, digital payments, analytics, revenue optimization, and valet management within a single modern, data-driven ecosystem. The platform provides real-time visibility and control, enabling owners to optimize parking operations, deliver frictionless consumer experiences, and improve asset performance.

Nexity builds on Towne’s strategic technology investments, including the acquisition of Frogparking in September 2025, a best-in-class leader in innovative parking technology.

“Nexity by Towne represents the next generation of parking and mobility technology in an industry that has historically been fragmented,” Kerin added. “Nexity brings together hardware, software, IP, data, and revenue optimization into a single, integrated platform that’s unmatched in the market. Built for the future, it incorporates advanced technologies, such as AI and LiDAR sensors, is designed to support emerging innovations, and gives us the ability to continue to innovate and rapidly adapt as client needs evolve. With Nexity, owners gain unprecedented visibility into their assets, powerful tools and expertise to drive stronger revenue and performance outcomes, and a frictionless consumer experience. Along with Towne’s history of operational and service excellence, we now deliver a level of value and performance that simply does not exist anywhere else in the market.”

For nearly four decades, Towne has built a reputation for delivering exceptional service and strong financial performance. The company combines deep operational expertise with advanced technology, data analytics, and proprietary revenue optimization solutions to help maximize the value of client parking assets while delivering exceptional arrival through departure experiences that enhance consumer satisfaction. These capabilities support virtually any asset type in a client portfolio — from complex mixed-use developments and luxury hotels and residential facilities to large healthcare systems and sprawling college campuses— as well as tailored solutions for single-asset owners and individual parking facilities.

With an average NPS of 9.4 across clients, Towne continues to deliver measurable value to clients while creating seamless, memorable interactions that elevate clients, delight consumers, and celebrate the excellence of its more than 14,000 team members.

Click here to view Towne’s digital media kit.

About Towne
Towne is an exceptional arrival through departure experience company. With its best-in-class parking and hospitality solutions and its fully integrated technology platform, we deliver seamless parking and mobility experiences in the places where people live, learn, work, play, rejuvenate, and recover. Towne’s 14,000 team members create smiles by delivering exceptional experiences for the millions of people we proudly serve each year. For nearly 40 years, Towne has been committed to providing the best experience, delivered by the best team, powered by innovative technology, enhancing lives and communities. For more information, visit www.towne.com and follow us on LinkedIn.

About Nexity by Towne
Nexity by Towne is the industry’s first fully integrated parking and mobility technology platform delivered by a single, trusted partner. Nexity by Towne’s best-in-class, next-generation technology is designed to transform parking into a high-performing asset, combining AI-driven insights, advanced analytics, dynamic pricing, and cloud-base technology to increase revenue, improve utilization, and create frictionless arrival through departure experiences. Learn more at Towne.com.

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